Join Share Learn: Empowering People With Knowledge

The Vine EventsEmpowering People With Knowledge

The Beginning…

Back in the 90’s I started hosting monthly bible studies in my home for the mothers with young children in my neighborhood. At the time, I had two young daughters under the age of five. It was an opportunity to meet other women in my new neighborhood and have adult engagement and conversation. I truly enjoyed the bonding experience with other mothers. The conversations expanded beyond our faith; we shared our hopes, dreams and desires in the small intimate setting of my living room.

Needless to say, the word got out to other women outside my neighborhood. Some of them decided they wanted to host similar monthly meetings in their community too. I began creating monthly lesson plans for us that were relevant and life applicable. The interest and participating women grew to the point where we were able to host our first retreat at a local conference center. All along I’m getting hands on experience with creating curriculums, facilitating discussions, and developing event planning skills.

God laid on my heart to make our community meeting groups official. I took the necessary steps and met the requirements to become a women’s organization. Over the years my organization has evolved and shifted focus, but my purpose to educate, encourage, and enlighten has always remained the same.

A small meeting of mothers in my living room many years ago was instrumental in who I have become today.

From Bible Studies to Digital Marketing…

In 2013, I launched my brand Accented Glory. Accented Glory is a handcrafted women’s fashion accessory brand. My specialty is natural hair accessory and Afrocentric jewelry designs. In the beginning, I had no knowledge of managing an e-commerce brand or digital marketing. But what I did know was that if I was going to have any level of success with my brand, I needed to learn about both fast. E-commerce and digital marketing is a world that’s constantly changing. With that being said; I’m always learning!

I also had friends who decided to pursue their passions after forty and weren’t too tech savvy either. So, I created a community for us where I basically share my experiences and lessons learned on my brand building journey. I share tips, advice, and resources that helps me manage my brand’s digital marketing. I also facilitate workshops for small business owners related to branding and marketing.

The online community that I manage is Digital Marketing On A Budget (DMOB). It’s a Facebook group that primarily consist of forty plus aged female entrepreneurs. We’re learning together how to navigate digital marketing and promoting our brands. In the group we have topic discussions and group challenges. I chronicle the steps I’m taking to market Accented Glory and invite my group members to join me and do the same. I show members how to utilize free and low cost marketing resources to promote their brands or organizations.

Empowering Others…

My organization is known as The Vine Events. My tag line is “Empowering People With Knowledge” and hashtag is #JoinShareLearn. Below is why and how this mindset shapes everything I do.

Join – Over the years I’ve learned how to bring people together, whether it’s in-person or online. I believe collective efforts are more effective when we’re invested in each other’s success.

Share – I believe everyone has something of value that they can bring to the table. I encourage group members and workshop participants to share. You never know who you may inspire or encourage.

Learn – No one knows it all and we can learn from each other. I’m a forever learner and open to new views and ideas. I also believe experience is the best teacher; which is why hands on active learning is a key component of my teaching methods.

Love What I Do…

I enjoy assisting others in reaching their fullest potential; it does my heart good. Would you like to be a part of my online community for entrepreneurs? I invite you to join us on Facebook! Click entrepreneurs online community to join.

Do you also enjoy helping others? Please share and post in comments ways you assist!

Tonya – Visionary of The Vine Events

JOIN | SHARE | LEARN

Holiday Prep – October Topic

WOW…Can you believe the holiday season is upon us? The year is flying by and as entrepreneurs it’s time to prep for the “Most Wonderful Time Of The Year”. This month discussion topic in our Facebook group Digital Marketing On A Budget is #HolidayPrep!

This week in the group, we’re brainstorming about holiday marketing ideas! This is the beginning of creating an amazing holiday campaign. Each week I’m sharing a single task to complete by the end of the week. Our group members who participate will have a completed campaign by the end of October! Check out some of my ideas in graphic below.

Tonya – Visionary of The Vine Events and Accented Glory

#DMOB #FacebookGroup #DIYEntrepreneur #FemaleEntrepreneur #HolidayPrep #OctoberTopic #LetsDoThis

Got Questions?

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Photo by Pixabay on Pexels.com

Got Milk?

Most people are familiar with the “Got Milk?” campaign from the early 90’s. This successful marketing campaign from the dairy industry lasted almost two decades! This month in my entrepreneurs Facebook support group, Digital Marketing On A Budget (DMOB), I’m asking our group members “Got Questions?” As entrepreneurs, we should never assume that we know what a customer wants or needs! I think this is one of the biggest mistakes entrepreneurs make. The notion of “build it and they will come” is no longer a sound business practice.

The easiest way to find out what someone wants is to simply ask them. Some of you may be wondering the best way to do so. I’ve found surveys and polls to be very useful in gathering customer feedback. There are several digital platforms you can use to create a questionnaire. I have personally used Polldaddy and Typeform. Both are user friendly and have free options that allow you to try them out.

Social media platforms have also made it super easy to hear from your audience. Poll features have been incorporated into platforms like Instagram Stories, Twitter, and Facebook, allowing you to leverage your social media audience for feedback on your services/products.

This month, I’m hosting a group challenge for DMOB members to create a questionnaire to get answers they need for success! Participating in the challenge is an opportunity to identify your ideal customer’s wants and needs. The challenge will kick off on Monday, August 6th. Click DMOB to join the challenge and our Facebook group.

Tonya – Visionary The Vine Event Planning

JOIN | SHARE | LEARN

Selling Online: I’m Broadcasting Live!

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Wow, these months roll around fast! This month’s topic in my entrepreneurs’ Facebook group, Digital Marketing On A Budget, we’re discussing selling online. I’m doing things a little differently this month by broadcasting live in our Facebook group on Tuesdays at 9:30pm EST. During this time, I’ve been sharing advice and tips from my five years of experience, selling my handcrafted women’s fashion accessory brand, Accented Glory, online.

The first week we discussed the basic things you need to sale online.

1. A product or service.
2. A platform to sell on.
3. A way to get your product or service to customers.

The second week we discussed presentation. E-commerce is a very competitive and visual market. Because the customer can’t physically see or touch your product, it’s imperative to present your product or service with quality photos and/or graphics. Your photos should be reflective of your brand and business and allow the customer to visibly assess the value of your product/service.

The third week we discussed identifying your strategic sweet spot. It’s important to have an understanding of what separates you from your competitor and what customer needs your product meets. Your sweet spot is where both of these areas merge together!

This coming Tuesday we’re going to discuss copywriting. I’m going to share different types of written content you can create to promote your brand or small business. So, if this sounds like a topic you’re interested in learning more about, click here to join us!

Tonya – Visionary of Accented Glory and The Vine Events

JOIN | SHARE | LEARN

Guess Who’s On Etsy and Amazon…Accented Glory!

We’re so proud of our sister brand Accented Glory! They now have a shop on Etsy and Amazon Handmade. Accented Glory is a handcrafted women fashion accessory brand. Their specialty is natural hair accessory and jewelry designs. Accented Glory’s hair accessory designs are created with fabrics and materials that minimize damage to textured hair. Accented Glory’s top seller jewelry is their Afrocentric designs. Click on pictures below to check out their shops!

AG Hair Accessory & Jewelry Designs - Etsy

Accented Glory’s Etsy Shop

AG Hair Accessory & Jewelry Designs - AH

Accented Glory’s Amazon Handmade Shop

Are you a blogger, vblogger, or content curator? If you answered yes, check out Accented Glory’s Affiliate Toolbox here!

Tonya – Visionary of Accented Glory and The Vine Events

JOIN | SHARE | LEARN

DMOB – April Topic

img_1516For the month of April, my entrepreneur support group Digital Market On A Budget (DMOB) is hosting another group challenge! I’m equipping our members with tools that will assist them in creating a digital product. I had already decided to create an affiliates toolbox for my brand Accented Glory in April, so I challenged members to join me and create a product too! Whether it’s a look book, e-guide, how to course, or email opt-in, the possibilities are endless. I’m simply chronicling my thought process and steps I’m taking to bring the toolbox to fruition. I’m looking forward to what the end of the month hold…I LOVE seeing projects finished. Click DMOB to join us on Facebook!

Tonya – Visionary of The Vine Events and Accented Glory

JOIN | SHARE | LEARN

March Topic: Sponsorship

img_1516Closed mouths don’t get fed…Most of us are familiar with this cliche! It holds truth when it comes to sponsorship. Some entrepreneurs find it hard to ask for support. Whether it’s pride, not knowing how to, or lack of confidence, unwillingness to reach out can impact your success. The worst thing that can happen is that potential sponsors say NO, but at least one more person is aware of your brand/business!

Our March Topic of discussion in The Vine Events’ Facebook entrepreneurs support group is Sponsorship! What brand/company in your niche could you submit a pitch to? How would their sponsorship benefit your audience? Join us at Digital Marketing On A Budget to answer these questions and more!

Tonya – Visionary of The Vine Events

#DMOB #Sponsorship #MarchTopic #JoinShareLearn #TheVineEvents

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