Check out my latest podcast interview with Ijeoma of Etsy Conversations. I truly enjoyed our chat. I shared some great marketing strategies and tips for e-commerce. Click Etsy Conversations to listen.
Creating content that connects!
Tonya – Strategypreneur™ Coach
JOIN | SHARE | LEARN
Be sure to check out my interview with Authority Magazine! I share about how to use social media to grow your e-commerce business. Click on Authority Magazine Feature to read.
Creating content that connects!
Tonya – Strategypreneur™ Coach
JOIN I SHARE | LEARN
Get access to my FREE video tutorial to learn more about how to identify your business sweet spot at bit.ly/IdentifySweetSpot.
When I started marketing my women’s fashion accessory brand Accented Glory, I learned that copywriting is simply a creative form of writing. Copywrite is persuasive marketing and promotional content; the written words influence and resonate with your ideal customers. Best of all, you don’t have to be a great writer, just convincing to be successful at it.
I created a short video tutorial that covers my lessons learned when it comes to copywriting. I share 5 basic tips for small businesses in my YouTube video below. As always, I break things down in easy doable steps that saves you time and avoid feeling overwhelmed!
Creating content that connects!
Tonya Cross – Strategypreneur™ Coach
JOIN | SHARE | LEARN
Get access to my FREE video tutorial to learn more about how to identify your business sweet spot at https://bit.ly/IdentifySweetSpot.
Riding the wave is a phrase I use to describe optimizing current events to market your brand, business, or organization!
My primary creative muse is cowrie shells with my handcrafted fashion accessory brand Accented Glory. There are beautiful cowrie shell accessories through out The Woman King movie trailers. I’m encouraging my customer base to embrace their inner warrior and adorn themselves with my accessories when they go see the film!
Whenever there’s a popular current event, think of how your business ties into it and promote it! Click on Amazon to shop for my cowrie shell designs.
Tonya – Strategypreneur™ Coach
Every Tuesday at 9pm EST I do a Live Audio Room in my Facebook group Digital Marketing On A Budget. Each week I share marketing tips and advice in my group for creative women entrepreneurs. I just completed a weekly series titled “Marketing Your Expertise”. Below are a few highlights from my series.
Podcast Guest – I love being on podcasts! They provide an opportunity for me to share my experience as a small business owner. I also share marketing tips on how to gain brand visibility and start converting followers into customers.
Workshop Facilitator – I have hosted both in-person and online workshops. My participants get hands on experience with developing and creating a marketing plan. I also show participants have to implement and evaluate their plans.
Guest Blogger – Writing is one of my favorite things to do! I especially love writing about topics I’m knowledgeable of. Guest blogging gives me an opportunity to tap into the blog host audience and showcase my expertise.
If you’re a creative woman entrepreneur, feel free to join my Facebook group and listen to replays of the series.
Tonya – Strategypreneur™ Coach
JOIN | SHARE | LEARN
There is always room for improvement when it comes to vending events and pop-up shops! Whether you’re a product or service based business, a great customer experience is one of the keys for vending event success!
This post will show you how to create an amazing customer journey for vending events and pop-ups!
Vendors who implement the tips below will provide a memorable experience. Happy customers are the best form of advertisement because satisfied customers make great referrals.
Selecting a vending spot that’s in the entry path flow of customers is key. Vendors who don’t do this are usually too far down the customer flow line and possibly miss a sale opportunity. By the time the customer reach your booth, they may be low on funds or has lost interest in supporting.
The way to avoid this is to get to the event early and pick a spot to set up that’s close to the entry where customers will arrive. It’s important to be one of the first vendors they see and engage with. Welcome them into your space and share how your products or services will meet their needs!
Making sure your display is clutter free and organized is another way to improve the customer experience. Not having your display in an orderly fashion can be a turn off to some customers. Too many options can also be distracting and confusing. It’s important to make the customer journey distraction free; customers who can easily make a decision are more apt to purchase.
Putting out one of each of your products helps with this. If your products are available in different variations simply make the buyer aware of those options. Also group like or complimentary products together for cross and upselling. The pairing may inspire buyer to get multiple products!
Make it easy for customers to purchase your products! If you don’t have a variety of payment options you can possibly miss a sale.
Believe it or not, a lot of people still buy with cash! Always bring change for these transactions. I also recommend investing in a cordless bluetooth payment device that accepts credit/debit cards and Apple/Google Pay.
Being in the flow, display organization, and buying ease will help you provide a great customer experience. Happy customers and word of mouth are still the best and most effective marketing tool. Creating an amazing customer journey will pave the way for vending success!
One of my most profitable vending experiences was at a local church conference where attendees had less than an hour to shop! I had to activate my vending super shero senses to maximize the selling opportunity. I was in the flow, organized, and made buying easy!
If you want additional information on how to have vending success, join my Facebook group Digital Marketing On A Budget where I did a vending series for my weekly #TuesdayChat. Each week I share marketing tips and advice for business success!
Joining me in my women’s entrepreneur group will help you create an amazing customer journey and experience vending success in no time.
Visit facebook.com/groups/DigitalMarketingOnABudget to join us today.
Tonya – Strategypreneur™ Coach
JOIN | SHARE | LEARN
Guess who launched a NEW monthly group coaching membership…ME!
I hope you can join me on this journey. You’ll learn how to optimize free and low cost marketing tools to get organic online brand visibility and start converting followers into customers.
Click Strategypreneur™ Group Coaching to get all the deets!
Tonya Cross – Strategypreneur™ Coach
JOIN | SHARE | LEARN
I was interviewed by Kim Jacobs last month for launch of Affirmations for a Woman on a Mission Journal I co-authored. The conversation quickly shifted to importance of having a marketing strategy and what that looks like for someone without a team!
Take a listen below. If you’re short on time start at 21:31!
Tonya Cross, Strategypreneur™ Coach
UPDATE: Pre-order has ended, however you can still purchase a journal directly from me at www.payhip.com/TonyaCross! – Tonya Cross, Co-Author
My SEO Coach is hosting a FREE online 5-Day Content Challenge! Akilah of Girl Get Visible is showing brands, businesses, and organizations how to create content that converts. I’ve personally used her strategies and processes and have experienced much success with conversions. This challenge kicks off on NOVEMBER 1st. Click join the challenge to sign up!
Tonya Cross – Strategypreneur™ Coach
The Vine Events 