Canvas8 Case Study

It is an honor to share my insights on natural hair trends and how I feel Naza Beauty is raising the bar for Natural Hair Salons in Canvas8 case study! Canvas8 is the leading consumer behavior insights consultancy in the UK offering expert analysis on the latest consumer trends. The research addresses salon service needs of Black women with natural hair. The study shows how specialization and solving pain points are keys for success!

Case Study: Naza Beauty – A Hair Salon With A Tech Twist

I provided my expertise relating to the natural hair industry and consumer needs. I’ve been natural since 2001 and launched my natural hair brand Accented Glory in 2013. Accented Glory is a handcrafted women’s fashion accessory brand. My specialty is natural hair accessories and Afrocentric jewelry designs. To learn more about my entrepreneurial journey click brand story.

I also show the members in my women’s entrepreneur Facebook group how they can optimize marketing strategies for their brands, businesses, or organizations. Your sweet spot(s) is what makes your brand stand out! They’re the problem(s) you solve for your customers and what makes you unique compared to your competitors. Click Digital Marketing on A Budget to join my Facebook Group for Gen X women entrepreneurs. You can also find marketing advice and tips on my organization page The Vine Event Planning and coaching page Strategypreneur™.

I love sharing my knowledge relating to natural hair and marketing strategies. Click on link below to check out the case study.

Tonya Cross – Accessory Designer I Strategypreneur™ Coach

https://www.canvas8.com/content/2020/06/19/naza-beauty.html

What is your brand, business, or organization’s sweet spot? Please share in comments below.

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Naturals In Business

Our visionary and workshop facilitator Tonya Cross has had the pleasure of interviewing two amazing Black women entrepreneurs and they both rock locs! The conversations are posted on our sister blog Accessory Diva.

Camille Brown of Hazel’s Soapery

She got a chance to meet and chat with fellow woman entrepreneur Camille Brown of Hazel’s Soapery. Check out their conversation at Accessory Diva to learn more about Camille, her brand story, and natural products she create. 

Kimmie Jean Boutique

She also had a sit down with Kimberly Watson of Kimmie Jean. During the exchange Kimberly shares about her entrepreneurial journey and gives advice on launching an online boutique. Click chat to read more! 

Do you know any amazing naturals in business? If so, mention their names in comments.

The Vine Events

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Are You Really Living Your Best Life?

Women with natural hair chatting.

Let’s get and be real my peeps. Are you really living your best life? Are you experiencing a life of abundance? If you answered NO to either of these questions, no worries and I got you. I’m here to drop some gems on how to live abundantly!

Click Are You Really Living Your Best Life to finish reading my gems on Medium.

Tonya Cross – Co-Author, Our Stories His Glory

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Strategypreneur Planner: Seize Success With A Plan!

I’m so excited about my Strategypreneur™ Planner that’s now available for purchase on Etsy! I’m sure you’re wondering what’s a strategypreneur? Strategypreneur™ is a term that I coined for an entrepreneur who maps a plan for success. This planner will help you…

Define Your Intentions

Gain Vision Clarity

Take Action Steps

Evaluate Your Results

All within 90 days!

My planner allows you to create, implement, and evaluate a strategy in easy doable steps. At the beginning of each week, you have one (1) task to complete by the end of the week. Simple easy steps help minimize stress and feeling overwhelmed.

Are you tired of hoping for the best and ready to map a plan for success? If you answered YES, let’s seize success with a plan! Click Strategypreneur™ Planner to purchase and download my fillable planner on Etsy for introductory price of $16.

Tonya Cross – Digital Marketing Coach of The Vine Events

Three Secrets to Making Better Choices

We all have been at the crossroads of making a decision. Having to choose which direction to go in and being stagnated by the inability to make a decision. What holds us back from making the choice? Nine times out of ten, it’s fear of making the wrong choice. So, we take comfort in indecision and don’t make a choice at all. No decision is better than the wrong decision…Right?

Click Three Secrets to Making Better Choices to finish reading on Medium!

Tonya Cross – Co-Author, Our Stories, His Glory

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Our Stories, His Glory Book Release

Our Stories, His Glory book ad with book cover and featuring contributing author Tonya Miller Cross.
Tonya Cross – Co-Author

My new book has pre-launched! Our Stories, His Glory book anthology contain stories of victory from very transparent contributing authors including myself. This awesome project is led by Visionary Author Laticia Nicole Beatty. The ladies and gentleman in this book compilation have powerful stories that will bless you!

The title of my chapter is “Choose Life”. I share how I overcame various obstacles and is now living an abundant life. Purchase the book and learn how you can experience abundance as well!

To purchase #OSHS during the pre-sale visit sheropublishing.com/compilation-authors/ and click on my name Tonya Miller Cross to order. Books will be available May 23rd! Cost is $24.95 and includes shipping. 

Tonya Cross – Co-Author, Our Stories, His Glory

P.S. WOW…The BIG 5-0 is just around the corner! In honor of my birthday, I’ve decided to giveaway one of Our Stories, His Glory books. Click Birthday Giveaway for details on how to enter to WIN. Giveaway will take place May 2nd!

#StoriesOfVictory #AuthorLife #BookLover #WordSmith #SpiritualJourney #InspirationalBook #BlackAuthors 

Surviving Covid-19: Virtual Pop-Up Shop

Don’t let Covid-19 slow you or your business down! For my creatives that normally sale your products at vending events, social distancing due to Coronavirus has currently shut down in-person sales. However, you can still reach your target audience other ways. One avenue is hosting a virtual pop-up shop! Let’s discuss the steps you need to take to make this happen.

  1. Select an online platform. When selecting a platform, especially “free” ones, research and make sure you’re not violating any platform guidelines by selling on platform.
  2. Create a script. In the script you need to highlight your product’s sweet spots. A sweet spot is what makes your brand unique and stand out from the rest. Be sure to share how your product solves or relieves problems for your potential customer.
  3. Partner with someone. If possible, collaborate with another business that serves your niche! Working with someone will broaden your audience. You both can tag team potential customers and offer bundles. Click Love Duo for example of an online collaboration.
  4. Set up a system. Make it easy for customers to order your products and make payments. If you’re not directing folks to an online shop for purchases, be sure to collect mailing addresses so you’ll know where to send orders.

I hope these steps are helpful and inspire you to go virtual! During this season we have to be innovative and think outside the box. Be encouraged; you can still get those coins during The Rona!

Tonya Cross – Workshop Facilitator of The Vine Events

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A black business woman sitting in front of window wearing a gray sweater hosting a virtual event. This is a way to still do business during social distancing  as a result of coronavirus aka covid-19.
Host A Virtual Pop Up Shop!

Next Level Marketing Intensive

The Vine Events’ visionary and workshop facilitator Tonya Cross is hosting an in-person marketing intensive on Saturday, December 14th! The event will be held from 10am – 3pm EST at Vibes, 1024 S. Fulton Street, Unit 2, Salisbury, NC 28144.

Do you have a marketing strategy for your brand, business, or organization for 2020? If you answered NO, this event is for YOU! During the intensive you’ll have an opportunity to develop a digital marketing strategy that’ll expand your customer reach. Tonya will also share marketing advice and tips that got her women’s fashion accessory brand Accented Glory featured on Essence and MarthaStewart.com Shops as Etsy Finds! The cost for this event is $55. Invest in yourself and your vision by purchasing your ticket on Eventbrite by Saturday, December 7th! 

 

Next Level Marketing Intensive, The Vine Events, Salisbury NC

Next Level Marketing Intensive

 

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Virtual Vision Board Party

The Vine Events’ visionary Tonya Cross is partnering with TheOper8tor and LaDonna Bracy for a Virtual Vision Board Party on Saturday, November 9th at 10am CST! This is an online event for women entrepreneurs who are interested in mapping out their personal or brand vision for the coming weeks, months, or year. Visit the Facebook Event Page to sign up for this event!

Virtual Vision Board Party, Event For Women Entrepreneurs Virtual Vision Board Party

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How To Get Folks To Your Next Event!

How To Get Folks To Your Next Event

How To Get Folks To Your Next Event

I was tagged in a Facebook post that spoke of unity and supporting one another in my local community. This dialogue instantly lit a fire under some people! Some began to share about the non-support they have experienced by the community for events their business and/or organization has hosted. This is a struggle for all event organizers and the folks who shared are definitely not alone.

I’ve been organizing and hosting events since the late 90’s! Let’s just say I’ve learned a thing or two about events and planning over the years. I’ve had both successes and failures that we’re great lessons that sharpened my skills. After reviewing some of the individuals that voiced non-support marketing campaigns, I had some valuable advice to offer them.

There are many components to an event design. From identifying event objective/purpose to getting post event feedback and everything in between. One thing that unsuccessful event planners miss the mark on is marketing! Trust me, I know the struggle firsthand as a solopreneur. What’s the benefit of having a superb event setup if no one is there? Here’s a few tips on how to get folks to your next event.

Know Your Target Audience

This is the first thing you need to identify for your event. Who your audience is will shape your entire event design and it’s especially critical for your marketing to ensure you reach the right people. A digital marketing strategy is essential for a successful event.

So, how do you identify your audience? Your social media “indicators” is an event planners best friend! Social media platforms collect this information for you. Click insights to learn how to find your Facebook Business Page data. If you need additional information about your audience outside your Facebook Page Insights simply ask your business page followers with a poll.

Create Scroll Stopping Graphics

Create promotions for your event using graphics. This is a great way to let your audience know about your event. I use Canva to create my event promotions. I’m technology challenged, so keeping things simple and easy works best for me. Canva is user friendly and also has a free plan option. Click Canva to learn more.

Make sure the information on your graphic is clear and direct. Simply answer when, where, time, and cost of your event. Also include a link on graphic where tickets can be purchased. Don’t go to overboard with fonts and photos; you don’t want your ad to be too busy. It’s best to keep things nice and simple.

Create Facebook Event Page

Facebook Event Pages are a great way to engage with your event guest prior to your event. Under “About” on your event page be sure to give a brief description about your event and answer when, where, time and cost. Here you can also include a ticket link for your event. Eventbrite is a great tool to use if you’re hosting a ticketed event. It’s user friendly and has a free option plan. Click Eventbrite to learn more.

You can communicate with guest under “Discussion” on your event page. Here is where you can share with your event guests about your event agenda, speakers, and vendors. Be sure to make your event public so it can be shared by others. The more eyes that get on your event the better! Click Doing It For The Book to view my YouTube tutorial about maximizing Facebook Event Pages.

Create A Promo Campaign

A great promotion campaign contains mixed media which includes graphics, photos, and videos. Ripl is a great app that I’ve used to create promotional videos. It’s user friendly and have a free option plan. Have you noticed that I love “free options”? Click Ripl to learn more.

People have short attention spans, so it’s very important that you consistently rotate your promotions and remind your audience about your event. If you plan to have vendors and/or speakers at your event, be sure to include them in the promo rotation too! I ask vendors and speakers for short bios, headshots, logos, social media/website links and photos of their products. If you have an email list, I also recommend that you inform your list about your event.

Do you have any additional tips on how to get folks to an event? Please share and post your advice in comments below.

Do you have an event coming up? If so, be sure to grab my event checklist to make sure you’re prepared for a successful event!

Tonya – Visionary of The Vine Events

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