Every Tuesday at 9pm EST I do a Live Audio Room in my Facebook group Digital Marketing On A Budget. Each week I share marketing tips and advice in my group for creative women entrepreneurs. I just completed a weekly series titled “Marketing Your Expertise”. Below are a few highlights from my series.
3 Ways To Market Your Expertise
Podcast Guest – I love being on podcasts! They provide an opportunity for me to share my experience as a small business owner. I also share marketing tips on how to gain brand visibility and start converting followers into customers.
Workshop Facilitator – I have hosted both in-person and online workshops. My participants get hands on experience with developing and creating a marketing plan. I also show participants have to implement and evaluate their plans.
Guest Blogger – Writing is one of my favorite things to do! I especially love writing about topics I’m knowledgeable of. Guest blogging gives me an opportunity to tap into the blog host audience and showcase my expertise.
If you’re a creative woman entrepreneur, feel free to join my Facebook group and listen to replays of the series.
I had the honor of being interviewed by The Couple-preneurs Show! In our conversation I share about how I manage a 9-5, marriage, and entrepreneurship simultaneously. Click The Couple-preneurs Show to hear how I show up for all three!
My SEO Coach is hosting a FREE online 5-Day Content Challenge! Akilah of Girl Get Visible is showing brands, businesses, and organizations how to create content that converts. I’ve personally used her strategies and processes and have experienced much success with conversions. This challenge kicks off on NOVEMBER 1st. Click join the challenge to sign up!
Hi The Vine Events Fam! Check out my interview with Victoria Timpo of Creatives Making Moves Podcast. I share about my women’s fashion accessory brand Accented Glory and Facebook Group for women creatives Digital Marketing On A Budget. I also drop a few marketing gems!
We have all faced new beginnings. Being in this space can be an emotional rollercoaster; challenging by not knowing what to expect but, also exciting by having a fresh start. I’ve found that mapping out a plan can resolve some of the anxiety and put you at ease. There are three basic things that I focus on that you may also find helpful!
Fresh starts should be opportunities that you maximize. Whether it’s personal or related to my brand or organization, I sit down and decide what I want to accomplish during a new season. Keep in mind, intentions should be in the moment. Decide what matters most to you and what you value. Intentions often get confused with goals. Goals are something that’s attainable and intentions embrace the journey. For me personally, creating valuable content for my coaching clients I serve is a priority right now. I’m launching a new website for my coaching brand Strategypreneur™. This is my current journey. I want to assist my clients in navigating through the digital marketing landscape and discovering what marketing strategy works best for them. My primary intention is not on making money, but about providing a meaningful experience for my clients that produce results. Making money is simply a by-product!
Then I allow my intentions to shape my goals. These goals measure how many people I can have a positive impact on with my intentions. The goals I set for myself are realistic. My goals are also measurable; I’m able to assess both my progress and where I need improvement.
In addition to being a business coach, I’m also an accessory designer for my brand Accented Glory! Being a creative, I’m a very visual person. I learn better by seeing and having hands-on experience. To gain clarity of my vision for new beginnings, I create a vision board. A vision board is an amazing tool used to help identify my goals and identify which steps I need to take to accomplish them. My vision board acts as a visual reminder of my intentions and goals. I keep my vision board simple. I focus on one topic, whether it’s personal or business related.
I’m learning how to invest in myself and my vision. When most people hear the word investment they think of money. But, it isn’t always monetary. Your time, gifts, and talents are valuable too. I’ve been taking advantage of some online classes that are helping me perfect my craft and market my services.
Being the manager of my organization’s Facebook group for women entrepreneurs, Digital Marketing On a Budget, has been very helpful in implementing action plans. In the group, I’m learning how to break huge tasks into smaller doable action steps. Doing this helps you avoid info overload and feeling overwhelmed. Baby steps are OK!
“If you fail to plan, you are planning to fail!” – Benjamin Franklin
The above quote is so true! A plan of action is a necessity whether your goals are personal or business related. A plan requires intention, clarity, and action. So, as you embark on your new or next beginning remember to focus on intention, clarity, and action. These three things will be a great assistance to your new journey!