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Tonya Cross – Strategypreneur™ Coach
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We have all faced new beginnings. Being in this space can be an emotional rollercoaster; challenging by not knowing what to expect but, also exciting by having a fresh start. I’ve found that mapping out a plan can resolve some of the anxiety and put you at ease. There are three basic things that I focus on that you may also find helpful!
Fresh starts should be opportunities that you maximize. Whether it’s personal or related to my brand or organization, I sit down and decide what I want to accomplish during a new season. Keep in mind, intentions should be in the moment. Decide what matters most to you and what you value. Intentions often get confused with goals. Goals are something that’s attainable and intentions embrace the journey. For me personally, creating valuable content for my coaching clients I serve is a priority right now. I’m launching a new website for my coaching brand Strategypreneur™. This is my current journey. I want to assist my clients in navigating through the digital marketing landscape and discovering what marketing strategy works best for them. My primary intention is not on making money, but about providing a meaningful experience for my clients that produce results. Making money is simply a by-product!
Then I allow my intentions to shape my goals. These goals measure how many people I can have a positive impact on with my intentions. The goals I set for myself are realistic. My goals are also measurable; I’m able to assess both my progress and where I need improvement.
In addition to being a business coach, I’m also an accessory designer for my brand Accented Glory! Being a creative, I’m a very visual person. I learn better by seeing and having hands-on experience. To gain clarity of my vision for new beginnings, I create a vision board. A vision board is an amazing tool used to help identify my goals and identify which steps I need to take to accomplish them. My vision board acts as a visual reminder of my intentions and goals. I keep my vision board simple. I focus on one topic, whether it’s personal or business related.
I’m learning how to invest in myself and my vision. When most people hear the word investment they think of money. But, it isn’t always monetary. Your time, gifts, and talents are valuable too. I’ve been taking advantage of some online classes that are helping me perfect my craft and market my services.
Being the manager of my organization’s Facebook group for women entrepreneurs, Digital Marketing On a Budget, has been very helpful in implementing action plans. In the group, I’m learning how to break huge tasks into smaller doable action steps. Doing this helps you avoid info overload and feeling overwhelmed. Baby steps are OK!
“If you fail to plan, you are planning to fail!” – Benjamin Franklin
The above quote is so true! A plan of action is a necessity whether your goals are personal or business related. A plan requires intention, clarity, and action. So, as you embark on your new or next beginning remember to focus on intention, clarity, and action. These three things will be a great assistance to your new journey!
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I’m so excited about my Strategypreneur™ Planner that’s now available for purchase on Etsy! I’m sure you’re wondering what’s a strategypreneur? Strategypreneur™ is a term that I coined for an entrepreneur who maps a plan for success. This planner will help you…
- Define Your Intentions
- Gain Vision Clarity
- Take Action Steps
- Evaluate Your Results
All within 90 days!
My planner allows you to create, implement, and evaluate a strategy in easy doable steps. At the beginning of each week, you have one (1) task to complete by the end of the week. Simple easy steps help minimize stress and feeling overwhelmed.
Month #1 – Map Your Plan – You set your intentions, gain clarity, and identify steps you need to take to achieve your goal.
Month #2 – Implement Your Plan – You put your plan into ACTION. You simply complete the steps you indicated in Month #1.
Month #3 – Evaluate Your Plan – You take a look at your stats and numbers to determine the effectiveness of your plan and tweak it accordingly.
It’s a planner that keeps on giving! The planner is digital and fillable or you can print it out. You can use it over and over again for each new goal or project!
Are you ready to map your plan for success? If you answered YES, click Strategypreneur™ Planner to purchase and download my fillable planner on Etsy.
Tonya Cross – Strategypreneur™ Coach of The Vine Events
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It is an honor to share my insights on natural hair trends and how I feel Naza Beauty is raising the bar for Natural Hair Salons in Canvas8 case study! Canvas8 is the leading consumer behavior insights consultancy in the UK offering expert analysis on the latest consumer trends. The research addresses salon service needs of Black women with natural hair. The study shows how specialization and solving pain points are keys for success!
I provided my expertise relating to the natural hair industry and consumer needs. I’ve been natural since 2001 and launched my natural hair brand Accented Glory in 2013. Accented Glory is a handcrafted women’s fashion accessory brand. My specialty is natural hair accessories and Afrocentric jewelry designs. To learn more about my entrepreneurial journey click brand story.
I also show the members in my women’s entrepreneur Facebook group how they can optimize marketing strategies for their brands, businesses, or organizations. Your sweet spot(s) is what makes your brand stand out! They’re the problem(s) you solve for your customers and what makes you unique compared to your competitors. Click Digital Marketing on A Budget to join my Facebook Group for Gen X women entrepreneurs. You can also find marketing advice and tips on my organization page The Vine Event Planning and coaching page Strategypreneur™.
I love sharing my knowledge relating to natural hair and marketing strategies. Click on link below to check out the case study.
Tonya Cross – Accessory Designer I Strategypreneur™ Coach
What is your brand, business, or organization’s sweet spot? Please share in comments below.
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Don’t let Covid-19 slow you or your business down! For my creatives that normally sale your products at vending events, social distancing due to Coronavirus has currently shut down in-person sales. However, you can still reach your target audience other ways. One avenue is hosting a virtual pop-up shop! Let’s discuss the steps you need to take to make this happen.
- Select an online platform. When selecting a platform, especially “free” ones, research and make sure you’re not violating any platform guidelines by selling on platform.
- Create a script. In the script you need to highlight your product’s sweet spots. A sweet spot is what makes your brand unique and stand out from the rest. Be sure to share how your product solves or relieves problems for your potential customer.
- Partner with someone. If possible, collaborate with another business that serves your niche! Working with someone will broaden your audience. You both can tag team potential customers and offer bundles. Click Love Duo for example of an online collaboration.
- Set up a system. Make it easy for customers to order your products and make payments. If you’re not directing folks to an online shop for purchases, be sure to collect mailing addresses so you’ll know where to send orders.
I hope these steps are helpful and inspire you to go virtual! During this season we have to be innovative and think outside the box. Be encouraged; you can still get those coins during The Rona!
Tonya Cross – Workshop Facilitator of The Vine Events
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I was tagged in a Facebook post that spoke of unity and supporting one another in my local community. This dialogue instantly lit a fire under some people! Some began to share about the non-support they have experienced by the community for events their business and/or organization has hosted. This is a struggle for all event organizers and the folks who shared are definitely not alone.
I’ve been organizing and hosting events since the late 90’s! Let’s just say I’ve learned a thing or two about events and planning over the years. I’ve had both successes and failures that we’re great lessons that sharpened my skills. After reviewing some of the individuals that voiced non-support marketing campaigns, I had some valuable advice to offer them.
There are many components to an event design. From identifying event objective/purpose to getting post event feedback and everything in between. One thing that unsuccessful event planners miss the mark on is marketing! Trust me, I know the struggle firsthand as a solopreneur. What’s the benefit of having a superb event setup if no one is there? Here’s a few tips on how to get folks to your next event.
Know Your Target Audience
This is the first thing you need to identify for your event. Who your audience is will shape your entire event design and it’s especially critical for your marketing to ensure you reach the right people. A digital marketing strategy is essential for a successful event.
So, how do you identify your audience? Your social media “indicators” is an event planners best friend! Social media platforms collect this information for you. Click insights to learn how to find your Facebook Business Page data. If you need additional information about your audience outside your Facebook Page Insights simply ask your business page followers with a poll.
Create Scroll Stopping Graphics
Create promotions for your event using graphics. This is a great way to let your audience know about your event. I use Canva to create my event promotions. I’m technology challenged, so keeping things simple and easy works best for me. Canva is user friendly and also has a free plan option. Click Canva to learn more.
Make sure the information on your graphic is clear and direct. Simply answer when, where, time, and cost of your event. Also include a link on graphic where tickets can be purchased. Don’t go to overboard with fonts and photos; you don’t want your ad to be too busy. It’s best to keep things nice and simple.
Create Facebook Event Page
Facebook Event Pages are a great way to engage with your event guest prior to your event. Under “About” on your event page be sure to give a brief description about your event and answer when, where, time and cost. Here you can also include a ticket link for your event. Eventbrite is a great tool to use if you’re hosting a ticketed event. It’s user friendly and has a free option plan. Click Eventbrite to learn more.
You can communicate with guest under “Discussion” on your event page. Here is where you can share with your event guests about your event agenda, speakers, and vendors. Be sure to make your event public so it can be shared by others. The more eyes that get on your event the better! Click Doing It For The Book to view my YouTube tutorial about maximizing Facebook Event Pages.
Create A Promo Campaign
A great promotion campaign contains mixed media which includes graphics, photos, and videos. Ripl is a great app that I’ve used to create promotional videos. It’s user friendly and have a free option plan. Have you noticed that I love “free options”? Click Ripl to learn more.
People have short attention spans, so it’s very important that you consistently rotate your promotions and remind your audience about your event. If you plan to have vendors and/or speakers at your event, be sure to include them in the promo rotation too! I ask vendors and speakers for short bios, headshots, logos, social media/website links and photos of their products. If you have an email list, I also recommend that you inform your list about your event.
Do you have any additional tips on how to get folks to an event? Please share and post your advice in comments below.
Do you have an event coming up? If so, be sure to grab my event checklist to make sure you’re prepared for a successful event!
Tonya – Visionary of The Vine Events
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