Tag Archives: technology

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Canvas8 Case Study

It is an honor to share my insights on natural hair trends and how I feel Naza Beauty is raising the bar for Natural Hair Salons in Canvas8 case study! Canvas8 is the leading consumer behavior insights consultancy in the UK offering expert analysis on the latest consumer trends. The research addresses salon service needs of Black women with natural hair. The study shows how specialization and solving pain points are keys for success!

Case Study: Naza Beauty – A Hair Salon With A Tech Twist

I provided my expertise relating to the natural hair industry and consumer needs. I’ve been natural since 2001 and launched my natural hair brand Accented Glory in 2013. Accented Glory is a handcrafted women’s fashion accessory brand. My specialty is natural hair accessories and Afrocentric jewelry designs. To learn more about my entrepreneurial journey click brand story.

I also show the members in my women’s entrepreneur Facebook group how they can optimize marketing strategies for their brands, businesses, or organizations. Your sweet spot(s) is what makes your brand stand out! They’re the problem(s) you solve for your customers and what makes you unique compared to your competitors. Click Digital Marketing on A Budget to join my Facebook Group for Gen X women entrepreneurs. You can also find marketing advice and tips on my organization page The Vine Event Planning and coaching page Strategypreneur™.

I love sharing my knowledge relating to natural hair and marketing strategies. Click on link below to check out the case study.

Tonya Cross – Accessory Designer I Strategypreneur™ Coach

https://www.canvas8.com/content/2020/06/19/naza-beauty.html

What is your brand, business, or organization’s sweet spot? Please share in comments below.

JOIN | SHARE | LEARN

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Three Lessons Learned

Business People Thumbs UpWow, another year is coming to an end! We would like to thank all our fans and followers for your support and making this year a success.  We have great things planned for 2013 and we’re looking forward to sharing them with you in the months to come.

Looking back over 2012, we just wanted to share “Three Lessons Learned” during our first full year in business.

1. Build A Community-Within our first full year in business, we learned the importance of community and have built a rapport with our fans, followers, and discussion participants.  The majority of our RealTalk discussion topics and features we added to our social network pages were suggested by our fans/followers.  All their suggestions enabled more interaction and intriguing dialogue within The Vine Events’ family.

2. Embrace Technology-Our team is truly thankful for the tools technology offers. HootSuite became our best friend during our first full year in business. We also connected with some wonderful people around the globe we probably would have never meet if it wasn’t for the wide reach technology offers.  Our connections with other small businesses through social networks was also very beneficial. They offered great advice and encouragement that facilitated our entrepreneur journey.

3. Building A Business Is A Process-The reality that building a business is a process set in early. Our team’s marketing and advertising skills was put to the test during our full first year. Our mindset going in was that we will learn from our mistakes and keep it moving. We didn’t allow pass failures to keep us from trying new and different tactics/techniques. We received much encouragement from other small business owners that was instrumental in keeping us pressing forward and for that we say thanks.

We hope you found our “Three Lessons Learned” to be helpful and encouraging.  We want to hear from you. What lessons have you learned during 2012? Please leave a reply in the comment box. Thanks.

The Vine Event Planning
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Our specialty is informative events such as, Q&A parties, screening dialogues, interpersonal workshops, and community forums.  We offer both face-to-face and online event designs.  Contact us today for a “free” consultation for your next meeting/event.

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Cyber-baiting a Phenomenon On The Rise

Recently, where I live, there was an incident involving a high school teacher and student. The situation occurred in the classroom when the teacher was leading a discussion. During the dialogue, an accusation that Republican presidential candidate, Mitt Romney, was a bully during his youth arose. The student claimed that President Barack Obama was a bully too, along with other comments that unsettled the teacher. Part of the exchange between the teacher and student was recorded on a cellphone and posted on YouTube. The teacher is currently on suspension as the school district investigates the situation.

This event has sparked a sudden interest in the phenomenon of cyber-baiting. What is cyber-baiting you may ask? The technical definition of the term is when a student irritates or baits a teacher until they get so frustrated that they yell and/or have a breakdown. The student films the incident on a cell phone and posts the footage online. A report from Norton, an internet security program, found that one fifth of teachers have been the victim of or knew of a colleague who had experienced cyber-baiting. http://www.symantec.com/content/en/us/home_homeoffice/html/cybercrimereport/.

As my community moves forward in resolving this incident, I hope that those leading our school district will be fair and objective. As the phenomenon of cyber-baiting continues to rise, policies, procedures, and training needs to be put into place and enforced in order to avoid similar situations. For more information on cyber-baiting at high school and collegiate level check out this article at http://www.onlinecolleges.net/2011/11/30/cyber-baiting-classroom/.

Cierra Cross
West Rowan High School Senior

The Vine Event Planning
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