Congrats To K’s Kicks!

K's_KicksThe winner of our Salisbury-Rowan Black Business Pitch Contest was Kari Johnson of K’s Kicks! Our winner received a monetary, service, and media package that was provided by local black owned businesses and organizations. Because of our community’s generosity, we were able to provide a service package for all contestants! Our other contestants were Sierra Watkins of SieBration Bar and Destiny Stone and Daniel King of The Music House Inc..

Kari is a lover of all things creative. Music, writing, and art are passions of hers. She is a 2007 graduate of Livingstone College with a Bachelor’s degree in English. She hopes to continue growing her business K’s Kicks as well as writing her Children’s book series Dallas Does based on her 6 year old daughter.

Kari began K’s Kicks in 2018 after personal projects she shared online were praised and people began to inquire about her work. She realized that everyone has a pair of shoes they aren’t ready to part with that she is able to bring back to life. Over the course of a year through social media and word of mouth, a buzz has began in the Rowan community as well as other places about her work. Her ultimate goal is to be able to focus 100% on her business and partner with schools in the community to provide shoes to students each year.

Tonya Cross – Visionary of The Vine Event Planning

 

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Salisbury-Rowan Black Business Pitch Contest

The Vine Events has partnered with some amazing local black owned businesses and organizations to host a Black Business Pitch Contest! The final round of the contest is Saturday, January 18th at 2pm EST at Mission House, 120 Statesville Blvd, Salisbury NC 28144. This is a FUBU (For Us By Us) event. We have pooled our resources together to offer pitch winner both monetary and service package all provided by black owned businesses.

The community is invited to attend. Come prepared to cheer on the contestants and shop with local black vendors. Join us in sowing into our community and empowering each other!

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Accented Glory Featured in Local Gift Shop

Tonya Cross of Accented Glory Milton Rhodes Center of the Arts Winston-Salem, NC

Tonya Cross – Accessory Designer

Congrats to our visionary and Sister Brand Accented Glory! Their hair accessory and jewelry designs can now be purchased at Community Arts Gift Shop in Milton Rhodes Center for the Arts. The gift shop is operated by the Arts Council of Winston-Salem and Forsyth County. Click gift shop to read more about this amazing opportunity!

 

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Next Level Marketing Intensive

The Vine Events’ visionary and workshop facilitator Tonya Cross is hosting an in-person marketing intensive on Saturday, December 14th! The event will be held from 10am – 3pm EST at Vibes, 1024 S. Fulton Street, Unit 2, Salisbury, NC 28144.

Do you have a marketing strategy for your brand, business, or organization for 2020? If you answered NO, this event is for YOU! During the intensive you’ll have an opportunity to develop a digital marketing strategy that’ll expand your customer reach. Tonya will also share marketing advice and tips that got her women’s fashion accessory brand Accented Glory featured on Essence and MarthaStewart.com Shops as Etsy Finds! The cost for this event is $55. Invest in yourself and your vision by purchasing your ticket on Eventbrite by Saturday, December 7th! 

 

Next Level Marketing Intensive, The Vine Events, Salisbury NC

Next Level Marketing Intensive

 

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Virtual Vision Board Party

The Vine Events’ visionary Tonya Cross is partnering with TheOper8tor and LaDonna Bracy for a Virtual Vision Board Party on Saturday, November 9th at 10am CST! This is an online event for women entrepreneurs who are interested in mapping out their personal or brand vision for the coming weeks, months, or year. Visit the Facebook Event Page to sign up for this event!

Virtual Vision Board Party, Event For Women Entrepreneurs Virtual Vision Board Party

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Trust Black Women

“Trust Black Women” is intentionally captured in a black and white photography technique to fortify the audiences encounter; an unapologetic display of black womanhood, unimaginably transforming hearts, minds and energy. Without the distraction of color, beholding a raw conduit to the soul of black folks. – Ash Love of Love.LocalArt

I was a featured model for the Trust Black Women Photos Exhibition! This was an amazing experience created by renowned photographer Ash Love of Love.LocalArt. On day of the photo shoot, I assisted with checking in, interviewing, and coaching the models during their photo session. The interview question the models were asked is “Why should you trust black women?”. Their responses were phenomenal!

During the photo shoot, healing and restoration took place. We laughed, cried, and celebrated. By the end of the day, twenty models total were photographed. I was tired but refreshed at the same time; the love I felt and experienced throughout the day was good for my soul. Below are my photos that were featured in exhibition. Also click Trust Black Women Soundtrack to listen to some of the responses on SoundCloud.

To trust Black Women, you must embrace their innate ability to create, nurture, and transform. Embrace black women’s divine parallel to establish covenant relationships. In trusting black women, one must understand the power of covenant and her position as a conduit of knowledge. So, when you empower a black woman you empower a community. – Tonya Cross

Tonya – Visionary of The Vine Events

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Tonya Cross - Trust Black Women

Tonya Cross – Trust Black Women

Tonya Cross - Trust Black Women

Tonya Cross – Trust Black Women

How To Get Folks To Your Next Event!

How To Get Folks To Your Next Event

How To Get Folks To Your Next Event

I was tagged in a Facebook post that spoke of unity and supporting one another in my local community. This dialogue instantly lit a fire under some people! Some began to share about the non-support they have experienced by the community for events their business and/or organization has hosted. This is a struggle for all event organizers and the folks who shared are definitely not alone.

I’ve been organizing and hosting events since the late 90’s! Let’s just say I’ve learned a thing or two about events and planning over the years. I’ve had both successes and failures that we’re great lessons that sharpened my skills. After reviewing some of the individuals that voiced non-support marketing campaigns, I had some valuable advice to offer them.

There are many components to an event design. From identifying event objective/purpose to getting post event feedback and everything in between. One thing that unsuccessful event planners miss the mark on is marketing! Trust me, I know the struggle firsthand as a solopreneur. What’s the benefit of having a superb event setup if no one is there? Here’s a few tips on how to get folks to your next event.

Know Your Target Audience

This is the first thing you need to identify for your event. Who your audience is will shape your entire event design and it’s especially critical for your marketing to ensure you reach the right people. A digital marketing strategy is essential for a successful event.

So, how do you identify your audience? Your social media “indicators” is an event planners best friend! Social media platforms collect this information for you. Click insights to learn how to find your Facebook Business Page data. If you need additional information about your audience outside your Facebook Page Insights simply ask your business page followers with a poll.

Create Scroll Stopping Graphics

Create promotions for your event using graphics. This is a great way to let your audience know about your event. I use Canva to create my event promotions. I’m technology challenged, so keeping things simple and easy works best for me. Canva is user friendly and also has a free plan option. Click Canva to learn more.

Make sure the information on your graphic is clear and direct. Simply answer when, where, time, and cost of your event. Also include a link on graphic where tickets can be purchased. Don’t go to overboard with fonts and photos; you don’t want your ad to be too busy. It’s best to keep things nice and simple.

Create Facebook Event Page

Facebook Event Pages are a great way to engage with your event guest prior to your event. Under “About” on your event page be sure to give a brief description about your event and answer when, where, time and cost. Here you can also include a ticket link for your event. Eventbrite is a great tool to use if you’re hosting a ticketed event. It’s user friendly and has a free option plan. Click Eventbrite to learn more.

You can communicate with guest under “Discussion” on your event page. Here is where you can share with your event guests about your event agenda, speakers, and vendors. Be sure to make your event public so it can be shared by others. The more eyes that get on your event the better! Click Doing It For The Book to view my YouTube tutorial about maximizing Facebook Event Pages.

Create A Promo Campaign

A great promotion campaign contains mixed media which includes graphics, photos, and videos. Ripl is a great app that I’ve used to create promotional videos. It’s user friendly and have a free option plan. Have you noticed that I love “free options”? Click Ripl to learn more.

People have short attention spans, so it’s very important that you consistently rotate your promotions and remind your audience about your event. If you plan to have vendors and/or speakers at your event, be sure to include them in the promo rotation too! I ask vendors and speakers for short bios, headshots, logos, social media/website links and photos of their products. If you have an email list, I also recommend that you inform your list about your event.

Do you have any additional tips on how to get folks to an event? Please share and post your advice in comments below.

Do you have an event coming up? If so, be sure to grab my event checklist to make sure you’re prepared for a successful event!

Tonya – Visionary of The Vine Events

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