The month of February was amazing! I flew out to Texas to celebrate my granddaughter’s first birthday. I was a part of Black Owned Business Expo at Hanes Mall in Winston Salem, NC. I got my first FBA (Filled By Amazon) order and all three items available have been selling very well.
When I think about all that I’ve accomplished through my handcrafted women’s fashion accessory brand Accented Glory, I realize the legacy I’m building for my children and grandchildren. I Am Black History and will continue to celebrate everyday.
Creating content that connects!
Tonya – Strategypreneur™ Coach
JOIN I SHARE | LEARN
Get access to my FREE video tutorial to learn more about how to identify your business sweet spot at bit.ly/IdentifySweetSpot.
When I started marketing my women’s fashion accessory brand Accented Glory, I learned that copywriting is simply a creative form of writing. Copywrite is persuasive marketing and promotional content; the written words influence and resonate with your ideal customers. Best of all, you don’t have to be a great writer, just convincing to be successful at it.
I created a short video tutorial that covers my lessons learned when it comes to copywriting. I share 5 basic tips for small businesses in my YouTube video below. As always, I break things down in easy doable steps that saves you time and avoid feeling overwhelmed!
I’m launching a marketing challenge in my Facebook group Digital Marketing On A Budget! We’ll meet weekly on TUESDAYS at 9pm EST. Together we’re going to develop a marketing plan for your brand, business, organization, or book!
We’re going to walk through my Strategypreneur™ Planner – An Entrepreneur’s Guide to Success in 90 Days.
My planner is divided into 3 months:
Month 1: Map Your Plan
Month 2: Implement Your Plan
Month 3: Evaluate Your Plan
Each month is broken down into four weeks. Each week you have ONE (1) easy doable task to complete! At the end of each week and month there’s also an assessment to measure your progress.
Imagine what your engagement or sales results would be like when you finally create a marketing plan! You’ll gain brand visibility and learn how to convert your followers into customers.
If this sounds like something you would be interested in, I invite you to join my Facebook group Digital Marketing On A Budget to get the deets! My group is for creative women entrepreneurs who have decided to turn their hobby or expertise into a business. Join me and let’s grow together.
Someone recently invited me to be a part of a magazine’s holiday gift list. When I asked for more information, they sent me a fee amount to participate. That was a red flag…no one has ever charged me to be on their holiday gift list. I’ve never heard of the magazine, so I did a Google search and decided to decline their offer. I’ve been in this marketing game long enough to know all visibility isn’t GOOD visibility.
When selecting visibility opportunities like gift lists, it’s three things you should take into consideration.
Platform Audience – Do your research and determine if the platform serves your ideal customer. Since it was a gift list, will the platform audience be buying for your ideal customer? The content on the platform will answer this for you. The topics shared will interest your ideal customer or someone buying for them. In addition, is your ideal customer represented in the platform photos? When folks see themselves represented, they’re more comfortable with purchasing.
Platform Stats – Any reputable platform will be willing to provide you with their stats. The number of readers and demographics is important. It helps you assess the quality of visibility you’re going to get. This is another way to ensure the platform serves your target audience.
Platform Social Media – Research the platform’s account; check out the number of followers and engagement (likes, comments, shares, etc.). Ask if content you’re a part of will be shared on the platform’s social media pages. This is another way to optimize visibility.
All collaborations should be a win-win for everyone involved. Make sure you get a clear understanding of benefits of your participation and what’s expected from you.
Tonya – Strategypreneur™ Coach
What are some other things someone should consider before joining a holiday gift list?
Riding the wave is a phrase I use to describe optimizing current events to market your brand, business, or organization!
My primary creative muse is cowrie shells with my handcrafted fashion accessory brand Accented Glory. There are beautiful cowrie shell accessories through out The Woman King movie trailers. I’m encouraging my customer base to embrace their inner warrior and adorn themselves with my accessories when they go see the film!
Whenever there’s a popular current event, think of how your business ties into it and promote it! Click on Amazon to shop for my cowrie shell designs.
Every Tuesday at 9pm EST I do a Live Audio Room in my Facebook group Digital Marketing On A Budget. Each week I share marketing tips and advice in my group for creative women entrepreneurs. I just completed a weekly series titled “Marketing Your Expertise”. Below are a few highlights from my series.
3 Ways To Market Your Expertise
Podcast Guest – I love being on podcasts! They provide an opportunity for me to share my experience as a small business owner. I also share marketing tips on how to gain brand visibility and start converting followers into customers.
Workshop Facilitator – I have hosted both in-person and online workshops. My participants get hands on experience with developing and creating a marketing plan. I also show participants have to implement and evaluate their plans.
Guest Blogger – Writing is one of my favorite things to do! I especially love writing about topics I’m knowledgeable of. Guest blogging gives me an opportunity to tap into the blog host audience and showcase my expertise.
If you’re a creative woman entrepreneur, feel free to join my Facebook group and listen to replays of the series.