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I Am Black History

The month of February was amazing! I flew out to Texas to celebrate my granddaughter’s first birthday. I was a part of Black Owned Business Expo at Hanes Mall in Winston Salem, NC. I got my first FBA (Filled By Amazon) order and all three items available have been selling very well.

When I think about all that I’ve accomplished through my handcrafted women’s fashion accessory brand Accented Glory, I realize the legacy I’m building for my children and grandchildren. I Am Black History and will continue to celebrate everyday.

Photo of Tonya Cross visionary of Accented Glory with her husband, daughter, and granddaughter at her granddaughter's first birthday party.

Creating content that connects!

Tonya – Strategypreneur™ Coach

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Get access to my FREE video tutorial to learn more about how to identify your business sweet spot at bit.ly/IdentifySweetSpot.

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Copywrite – Written Content That Connects!

When I started marketing my women’s fashion accessory brand Accented Glory, I learned that copywriting is simply a creative form of writing. Copywrite is persuasive marketing and promotional content; the written words influence and resonate with your ideal customers. Best of all, you don’t have to be a great writer, just convincing to be successful at it.

I created a short video tutorial that covers my lessons learned when it comes to copywriting. I share 5 basic tips for small businesses in my YouTube video below. As always, I break things down in easy doable steps that saves you time and avoid feeling overwhelmed!

Creating content that connects!

Tonya Cross – Strategypreneur™ Coach

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Get access to my FREE video tutorial to learn more about how to identify your business sweet spot at https://bit.ly/IdentifySweetSpot.

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Marketing Challenge

I’m launching a marketing challenge in my Facebook group Digital Marketing On A Budget! We’ll meet weekly on TUESDAYS at 9pm EST. Together we’re going to develop a marketing plan for your brand, business, organization, or book!

We’re going to walk through my Strategypreneur™ Planner – An Entrepreneur’s Guide to Success in 90 Days.

My planner is divided into 3 months:

Month 1: Map Your Plan

Month 2: Implement Your Plan

Month 3: Evaluate Your Plan

Each month is broken down into four weeks. Each week you have ONE (1) easy doable task to complete! At the end of each week and month there’s also an assessment to measure your progress.

Imagine what your engagement or sales results would be like when you finally create a marketing plan! You’ll gain brand visibility and learn how to convert your followers into customers.

If this sounds like something you would be interested in, I invite you to join my Facebook group Digital Marketing On A Budget to get the deets! My group is for creative women entrepreneurs who have decided to turn their hobby or expertise into a business. Join me and let’s grow together.

Creating content that connects!

Tonya – Strategypreneur™ Coach

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3 Things to Consider Before Joining a Holiday Gift List

Someone recently invited me to be a part of a magazine’s holiday gift list. When I asked for more information, they sent me a fee amount to participate. That was a red flag…no one has ever charged me to be on their holiday gift list. I’ve never heard of the magazine, so I did a Google search and decided to decline their offer. I’ve been in this marketing game long enough to know all visibility isn’t GOOD visibility.

Photo by Adrienne Andersen on Pexels.com

When selecting visibility opportunities like gift lists, it’s three things you should take into consideration.

  • Platform Audience – Do your research and determine if the platform serves your ideal customer. Since it was a gift list, will the platform audience be buying for your ideal customer? The content on the platform will answer this for you. The topics shared will interest your ideal customer or someone buying for them. In addition, is your ideal customer represented in the platform photos? When folks see themselves represented, they’re more comfortable with purchasing.
  • Platform Stats – Any reputable platform will be willing to provide you with their stats. The number of readers and demographics is important. It helps you assess the quality of visibility you’re going to get. This is another way to ensure the platform serves your target audience.
  • Platform Social Media – Research the platform’s account; check out the number of followers and engagement (likes, comments, shares, etc.). Ask if content you’re a part of will be shared on the platform’s social media pages. This is another way to optimize visibility.

All collaborations should be a win-win for everyone involved. Make sure you get a clear understanding of benefits of your participation and what’s expected from you.

Tonya – Strategypreneur™ Coach

What are some other things someone should consider before joining a holiday gift list?

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Riding The Wave – The Woman King Movie

Riding the wave is a phrase I use to describe optimizing current events to market your brand, business, or organization!

My primary creative muse is cowrie shells with my handcrafted fashion accessory brand Accented Glory. There are beautiful cowrie shell accessories through out The Woman King movie trailers. I’m encouraging my customer base to embrace their inner warrior and adorn themselves with my accessories when they go see the film!

Whenever there’s a popular current event, think of how your business ties into it and promote it! Click on Amazon to shop for my cowrie shell designs.

Tonya – Strategypreneur™ Coach

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Marketing Your Expertise

Every Tuesday at 9pm EST I do a Live Audio Room in my Facebook group Digital Marketing On A Budget. Each week I share marketing tips and advice in my group for creative women entrepreneurs. I just completed a weekly series titled “Marketing Your Expertise”. Below are a few highlights from my series.

3 Ways To Market Your Expertise

Podcast Guest – I love being on podcasts! They provide an opportunity for me to share my experience as a small business owner. I also share marketing tips on how to gain brand visibility and start converting followers into customers.

Workshop Facilitator – I have hosted both in-person and online workshops. My participants get hands on experience with developing and creating a marketing plan. I also show participants have to implement and evaluate their plans.

Guest Blogger – Writing is one of my favorite things to do! I especially love writing about topics I’m knowledgeable of. Guest blogging gives me an opportunity to tap into the blog host audience and showcase my expertise.

If you’re a creative woman entrepreneur, feel free to join my Facebook group and listen to replays of the series.

Tonya – Strategypreneur™ Coach

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Sister Brand Accented Glory’s Feature on Afrotechture!

My Cowrie Shell Adjustable Headband was featured by Afrotechture! I LOVE collaborating with fellow Black Creatives from around the globe.

No look is complete without great accessories!

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Sister Brand Accented Glory’s Feature on Afrotechture!

Check out blog post here!

Tonya – Strategypreneur™ Coach

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The Vine Events Visionary Tonya Cross Podcast Interview With Malibash Media

The Vine Events Visionary Tonya Cross Podcast Interview With Malibash Media
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Words of Wisdom For Event Vending Success

Black woman shopping at a popup shop.

There is always room for improvement when it comes to vending events and pop-up shops! Whether you’re a product or service based business, a great customer experience is one of the keys for vending event success!

This post will show you how to create an amazing customer journey for vending events and pop-ups!

Vendors who implement the tips below will provide a memorable experience. Happy customers are the best form of advertisement because satisfied customers make great referrals.

Being In The Flow

Selecting a vending spot that’s in the entry path flow of customers is key. Vendors who don’t do this are usually too far down the customer flow line and possibly miss a sale opportunity. By the time the customer reach your booth, they may be low on funds or has lost interest in supporting.

The way to avoid this is to get to the event early and pick a spot to set up that’s close to the entry where customers will arrive. It’s important to be one of the first vendors they see and engage with. Welcome them into your space and share how your products or services will meet their needs!

Clutter Free And Organized

Making sure your display is clutter free and organized is another way to improve the customer experience. Not having your display in an orderly fashion can be a turn off to some customers. Too many options can also be distracting and confusing. It’s important to make the customer journey distraction free; customers who can easily make a decision are more apt to purchase.

Putting out one of each of your products helps with this. If your products are available in different variations simply make the buyer aware of those options. Also group like or complimentary products together for cross and upselling. The pairing may inspire buyer to get multiple products!

Make Buying Easy

Make it easy for customers to purchase your products! If you don’t have a variety of payment options you can possibly miss a sale.

Believe it or not, a lot of people still buy with cash! Always bring change for these transactions. I also recommend investing in a cordless bluetooth payment device that accepts credit/debit cards and Apple/Google Pay.

Being in the flow, display organization, and buying ease will help you provide a great customer experience. Happy customers and word of mouth are still the best and most effective marketing tool. Creating an amazing customer journey will pave the way for vending success!

One of my most profitable vending experiences was at a local church conference where attendees had less than an hour to shop! I had to activate my vending super shero senses to maximize the selling opportunity. I was in the flow, organized, and made buying easy!

If you want additional information on how to have vending success, join my Facebook group Digital Marketing On A Budget where I did a vending series for my weekly #TuesdayChat. Each week I share marketing tips and advice for business success!

Joining me in my women’s entrepreneur group will help you create an amazing customer journey and experience vending success in no time.

Visit facebook.com/groups/DigitalMarketingOnABudget to join us today.

Tonya – Strategypreneur™ Coach

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Strategypreneur™ Group Coaching Membership

Guess who launched a NEW monthly group coaching membership…ME!

I hope you can join me on this journey. You’ll learn how to optimize free and low cost marketing tools to get organic online brand visibility and start converting followers into customers.

Click Strategypreneur™ Group Coaching to get all the deets!

Tonya Cross – Strategypreneur™ Coach

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