When I started marketing my women’s fashion accessory brand Accented Glory, I learned that copywriting is simply a creative form of writing. Copywrite is persuasive marketing and promotional content; the written words influence and resonate with your ideal customers. Best of all, you don’t have to be a great writer, just convincing to be successful at it.
I created a short video tutorial that covers my lessons learned when it comes to copywriting. I share 5 basic tips for small businesses in my YouTube video below. As always, I break things down in easy doable steps that saves you time and avoid feeling overwhelmed!
Every Tuesday at 9pm EST I do a Live Audio Room in my Facebook group Digital Marketing On A Budget. Each week I share marketing tips and advice in my group for creative women entrepreneurs. I just completed a weekly series titled “Marketing Your Expertise”. Below are a few highlights from my series.
3 Ways To Market Your Expertise
Podcast Guest – I love being on podcasts! They provide an opportunity for me to share my experience as a small business owner. I also share marketing tips on how to gain brand visibility and start converting followers into customers.
Workshop Facilitator – I have hosted both in-person and online workshops. My participants get hands on experience with developing and creating a marketing plan. I also show participants have to implement and evaluate their plans.
Guest Blogger – Writing is one of my favorite things to do! I especially love writing about topics I’m knowledgeable of. Guest blogging gives me an opportunity to tap into the blog host audience and showcase my expertise.
If you’re a creative woman entrepreneur, feel free to join my Facebook group and listen to replays of the series.
I was interviewed by Kim Jacobs last month for launch of Affirmations for a Woman on a Mission Journal I co-authored. The conversation quickly shifted to importance of having a marketing strategy and what that looks like for someone without a team!
Take a listen below. If you’re short on time start at 21:31!
My new book has pre-launched! Our Stories, His Glory book anthology contain stories of victory from very transparent contributing authors including myself. This awesome project is led by Visionary Author Laticia Nicole Beatty. The ladies and gentleman in this book compilation have powerful stories that will bless you!
The title of my chapter is “Choose Life”. I share how I overcame various obstacles and is now living an abundant life. Purchase the book and learn how you can experience abundance as well!
To purchase #OSHS during the pre-sale visit sheropublishing.com/compilation-authors/ and click on my name Tonya Miller Cross to order. Books will be available May 23rd! Cost is $24.95 and includes shipping.
Tonya Cross – Co-Author, Our Stories, His Glory
P.S. WOW…The BIG 5-0 is just around the corner! In honor of my birthday, I’ve decided to giveaway one of Our Stories, His Glory books. Click Birthday Giveaway for details on how to enter to WIN. Giveaway will take place May 2nd!
The Vine Events has partnered with some amazing local black owned businesses and organizations to host a Black Business Pitch Contest! The final round of the contest is Saturday, January 18th at 2pm EST at Mission House, 120 Statesville Blvd, Salisbury NC 28144. This is a FUBU (For Us By Us) event. We have pooled our resources together to offer pitch winner both monetary and service package all provided by black owned businesses.
The community is invited to attend. Come prepared to cheer on the contestants and shop with local black vendors. Join us in sowing into our community and empowering each other!
The Vine Events’ visionary and workshop facilitator Tonya Cross is hosting an in-person marketing intensive on Saturday, December 14th! The event will be held from 10am – 3pm EST at Vibes, 1024 S. Fulton Street, Unit 2, Salisbury, NC 28144.
Do you have a marketing strategy for your brand, business, or organization for 2020? If you answered NO, this event is for YOU! During the intensive you’ll have an opportunity to develop a digital marketing strategy that’ll expand your customer reach. Tonya will also share marketing advice and tips that got her women’s fashion accessory brand Accented Glory featured on Essence and MarthaStewart.com Shops as Etsy Finds! The cost for this event is $55. Invest in yourself and your vision by purchasing your ticket on Eventbrite by Saturday, December 7th!
The Vine Events’ visionary Tonya Cross is partnering with TheOper8tor and LaDonna Bracy for a Virtual Vision Board Party on Saturday, November 9th at 10am CST! This is an online event for women entrepreneurs who are interested in mapping out their personal or brand vision for the coming weeks, months, or year. Visit the Facebook Event Page to sign up for this event!