Someone recently invited me to be a part of a magazine’s holiday gift list. When I asked for more information, they sent me a fee amount to participate. That was a red flag…no one has ever charged me to be on their holiday gift list. I’ve never heard of the magazine, so I did a Google search and decided to decline their offer. I’ve been in this marketing game long enough to know all visibility isn’t GOOD visibility.
When selecting visibility opportunities like gift lists, it’s three things you should take into consideration.
Platform Audience – Do your research and determine if the platform serves your ideal customer. Since it was a gift list, will the platform audience be buying for your ideal customer? The content on the platform will answer this for you. The topics shared will interest your ideal customer or someone buying for them. In addition, is your ideal customer represented in the platform photos? When folks see themselves represented, they’re more comfortable with purchasing.
Platform Stats – Any reputable platform will be willing to provide you with their stats. The number of readers and demographics is important. It helps you assess the quality of visibility you’re going to get. This is another way to ensure the platform serves your target audience.
Platform Social Media – Research the platform’s account; check out the number of followers and engagement (likes, comments, shares, etc.). Ask if content you’re a part of will be shared on the platform’s social media pages. This is another way to optimize visibility.
All collaborations should be a win-win for everyone involved. Make sure you get a clear understanding of benefits of your participation and what’s expected from you.
Tonya – Strategypreneur™ Coach
What are some other things someone should consider before joining a holiday gift list?
Riding the wave is a phrase I use to describe optimizing current events to market your brand, business, or organization!
My primary creative muse is cowrie shells with my handcrafted fashion accessory brand Accented Glory. There are beautiful cowrie shell accessories through out The Woman King movie trailers. I’m encouraging my customer base to embrace their inner warrior and adorn themselves with my accessories when they go see the film!
Whenever there’s a popular current event, think of how your business ties into it and promote it! Click on Amazon to shop for my cowrie shell designs.
I was interviewed by Kim Jacobs last month for launch of Affirmations for a Woman on a Mission Journal I co-authored. The conversation quickly shifted to importance of having a marketing strategy and what that looks like for someone without a team!
Take a listen below. If you’re short on time start at 21:31!
Hi The Vine Events Fam! Check out my interview with Victoria Timpo of Creatives Making Moves Podcast. I share about my women’s fashion accessory brand Accented Glory and Facebook Group for women creatives Digital Marketing On A Budget. I also drop a few marketing gems!