When I started marketing my women’s fashion accessory brand Accented Glory, I learned that copywriting is simply a creative form of writing. Copywrite is persuasive marketing and promotional content; the written words influence and resonate with your ideal customers. Best of all, you don’t have to be a great writer, just convincing to be successful at it.
I created a short video tutorial that covers my lessons learned when it comes to copywriting. I share 5 basic tips for small businesses in my YouTube video below. As always, I break things down in easy doable steps that saves you time and avoid feeling overwhelmed!
I was interviewed by Kim Jacobs last month for launch of Affirmations for a Woman on a Mission Journal I co-authored. The conversation quickly shifted to importance of having a marketing strategy and what that looks like for someone without a team!
Take a listen below. If you’re short on time start at 21:31!
The Vine Events’ visionary and workshop facilitator Tonya Cross is hosting an in-person marketing intensive on Saturday, December 14th! The event will be held from 10am – 3pm EST at Vibes, 1024 S. Fulton Street, Unit 2, Salisbury, NC 28144.
Do you have a marketing strategy for your brand, business, or organization for 2020? If you answered NO, this event is for YOU! During the intensive you’ll have an opportunity to develop a digital marketing strategy that’ll expand your customer reach. Tonya will also share marketing advice and tips that got her women’s fashion accessory brand Accented Glory featured on Essence and MarthaStewart.com Shops as Etsy Finds! The cost for this event is $55. Invest in yourself and your vision by purchasing your ticket on Eventbrite by Saturday, December 7th!
Back in the 90’s I started hosting monthly bible studies in my home for the mothers with young children in my neighborhood. At the time, I had two young daughters under the age of five. It was an opportunity to meet other women in my new neighborhood and have adult engagement and conversation. I truly enjoyed the bonding experience with other mothers. The conversations expanded beyond our faith; we shared our hopes, dreams and desires in the small intimate setting of my living room.
Needless to say, the word got out to other women outside my neighborhood. Some of them decided they wanted to host similar monthly meetings in their community too. I began creating monthly lesson plans for us that were relevant and life applicable. The interest and participating women grew to the point where we were able to host our first retreat at a local conference center. All along I’m getting hands on experience with creating curriculums, facilitating discussions, and developing event planning skills.
God laid on my heart to make our community meeting groups official. I took the necessary steps and met the requirements to become a women’s organization. Over the years my organization has evolved and shifted focus, but my purpose to educate, encourage, and enlighten has always remained the same.
A small meeting of mothers in my living room many years ago was instrumental in who I have become today.
From Bible Studies to Digital Marketing…
In 2013, I launched my brand Accented Glory. Accented Glory is a handcrafted women’s fashion accessory brand. My specialty is natural hair accessory and Afrocentric jewelry designs. In the beginning, I had no knowledge of managing an e-commerce brand or digital marketing. But what I did know was that if I was going to have any level of success with my brand, I needed to learn about both fast. E-commerce and digital marketing is a world that’s constantly changing. With that being said; I’m always learning!
I also had friends who decided to pursue their passions after forty and weren’t too tech savvy either. So, I created a community for us where I basically share my experiences and lessons learned on my brand building journey. I share tips, advice, and resources that helps me manage my brand’s digital marketing. I also facilitate workshops for small business owners related to branding and marketing.
The online community that I manage is Digital Marketing On A Budget (DMOB). It’s a Facebook group that primarily consist of forty plus aged female entrepreneurs. We’re learning together how to navigate digital marketing and promoting our brands. In the group we have topic discussions and group challenges. I chronicle the steps I’m taking to market Accented Glory and invite my group members to join me and do the same. I show members how to utilize free and low cost marketing resources to promote their brands or organizations.
My organization is known as The Vine Events. My tag line is “Empowering People With Knowledge” and hashtag is #JoinShareLearn. Below is why and how this mindset shapes everything I do.
Join – Over the years I’ve learned how to bring people together, whether it’s in-person or online. I believe collective efforts are more effective when we’re invested in each other’s success.
Share – I believe everyone has something of value that they can bring to the table. I encourage group members and workshop participants to share. You never know who you may inspire or encourage.
Learn – No one knows it all and we can learn from each other. I’m a forever learner and open to new views and ideas. I also believe experience is the best teacher; which is why hands on active learning is a key component of my teaching methods.
Love What I Do…
I enjoy assisting others in reaching their fullest potential; it does my heart good. Would you like to be a part of my online community for entrepreneurs? I invite you to join us on Facebook! Click entrepreneurs online community to join.
Do you also enjoy helping others? Please share and post in comments ways you assist!
The topic of discussion in The Vine Events’ entrepreneur Facebook support group this month is Social Media Campaigns! What’s a social media campaign? It is a marketing tool used to reach a business goal using social media platforms. Whether your focus is to drive more traffic to your website or increase brand awareness, a social media campaign is a great digital marketing tool. Click here to join Digital Marketing On A Budget support group for the not so tech savvy!
Tonya – Visionary of The Vine Events
#WorkshopFacilitator #DIYEntrepreneur #TheVineEvents
Our specialty is informative events such as, Q&A parties, screening dialogues, interpersonal workshops, and community forums. We offer both face-to-face and online event designs. Contact us today for a “free” consultation for your next meeting/event.