When I started marketing my women’s fashion accessory brand Accented Glory, I learned that copywriting is simply a creative form of writing. Copywrite is persuasive marketing and promotional content; the written words influence and resonate with your ideal customers. Best of all, you don’t have to be a great writer, just convincing to be successful at it.
I created a short video tutorial that covers my lessons learned when it comes to copywriting. I share 5 basic tips for small businesses in my YouTube video below. As always, I break things down in easy doable steps that saves you time and avoid feeling overwhelmed!
Every Tuesday at 9pm EST I do a Live Audio Room in my Facebook group Digital Marketing On A Budget. Each week I share marketing tips and advice in my group for creative women entrepreneurs. I just completed a weekly series titled “Marketing Your Expertise”. Below are a few highlights from my series.
3 Ways To Market Your Expertise
Podcast Guest – I love being on podcasts! They provide an opportunity for me to share my experience as a small business owner. I also share marketing tips on how to gain brand visibility and start converting followers into customers.
Workshop Facilitator – I have hosted both in-person and online workshops. My participants get hands on experience with developing and creating a marketing plan. I also show participants have to implement and evaluate their plans.
Guest Blogger – Writing is one of my favorite things to do! I especially love writing about topics I’m knowledgeable of. Guest blogging gives me an opportunity to tap into the blog host audience and showcase my expertise.
If you’re a creative woman entrepreneur, feel free to join my Facebook group and listen to replays of the series.
I was interviewed by Kim Jacobs last month for launch of Affirmations for a Woman on a Mission Journal I co-authored. The conversation quickly shifted to importance of having a marketing strategy and what that looks like for someone without a team!
Take a listen below. If you’re short on time start at 21:31!
I had the honor of being interviewed by The Couple-preneurs Show! In our conversation I share about how I manage a 9-5, marriage, and entrepreneurship simultaneously. Click The Couple-preneurs Show to hear how I show up for all three!
My SEO Coach is hosting a FREE online 5-Day Content Challenge! Akilah of Girl Get Visible is showing brands, businesses, and organizations how to create content that converts. I’ve personally used her strategies and processes and have experienced much success with conversions. This challenge kicks off on NOVEMBER 1st. Click join the challenge to sign up!