Someone recently invited me to be a part of a magazine’s holiday gift list. When I asked for more information, they sent me a fee amount to participate. That was a red flag…no one has ever charged me to be on their holiday gift list. I’ve never heard of the magazine, so I did a Google search and decided to decline their offer. I’ve been in this marketing game long enough to know all visibility isn’t GOOD visibility.
When selecting visibility opportunities like gift lists, it’s three things you should take into consideration.
Platform Audience – Do your research and determine if the platform serves your ideal customer. Since it was a gift list, will the platform audience be buying for your ideal customer? The content on the platform will answer this for you. The topics shared will interest your ideal customer or someone buying for them. In addition, is your ideal customer represented in the platform photos? When folks see themselves represented, they’re more comfortable with purchasing.
Platform Stats – Any reputable platform will be willing to provide you with their stats. The number of readers and demographics is important. It helps you assess the quality of visibility you’re going to get. This is another way to ensure the platform serves your target audience.
Platform Social Media – Research the platform’s account; check out the number of followers and engagement (likes, comments, shares, etc.). Ask if content you’re a part of will be shared on the platform’s social media pages. This is another way to optimize visibility.
All collaborations should be a win-win for everyone involved. Make sure you get a clear understanding of benefits of your participation and what’s expected from you.
Tonya – Strategypreneur™ Coach
What are some other things someone should consider before joining a holiday gift list?
Riding the wave is a phrase I use to describe optimizing current events to market your brand, business, or organization!
My primary creative muse is cowrie shells with my handcrafted fashion accessory brand Accented Glory. There are beautiful cowrie shell accessories through out The Woman King movie trailers. I’m encouraging my customer base to embrace their inner warrior and adorn themselves with my accessories when they go see the film!
Whenever there’s a popular current event, think of how your business ties into it and promote it! Click on Amazon to shop for my cowrie shell designs.
Every Tuesday at 9pm EST I do a Live Audio Room in my Facebook group Digital Marketing On A Budget. Each week I share marketing tips and advice in my group for creative women entrepreneurs. I just completed a weekly series titled “Marketing Your Expertise”. Below are a few highlights from my series.
3 Ways To Market Your Expertise
Podcast Guest – I love being on podcasts! They provide an opportunity for me to share my experience as a small business owner. I also share marketing tips on how to gain brand visibility and start converting followers into customers.
Workshop Facilitator – I have hosted both in-person and online workshops. My participants get hands on experience with developing and creating a marketing plan. I also show participants have to implement and evaluate their plans.
Guest Blogger – Writing is one of my favorite things to do! I especially love writing about topics I’m knowledgeable of. Guest blogging gives me an opportunity to tap into the blog host audience and showcase my expertise.
If you’re a creative woman entrepreneur, feel free to join my Facebook group and listen to replays of the series.
I was interviewed by Kim Jacobs last month for launch of Affirmations for a Woman on a Mission Journal I co-authored. The conversation quickly shifted to importance of having a marketing strategy and what that looks like for someone without a team!
Take a listen below. If you’re short on time start at 21:31!
I had the honor of being interviewed by The Couple-preneurs Show! In our conversation I share about how I manage a 9-5, marriage, and entrepreneurship simultaneously. Click The Couple-preneurs Show to hear how I show up for all three!
My SEO Coach is hosting a FREE online 5-Day Content Challenge! Akilah of Girl Get Visible is showing brands, businesses, and organizations how to create content that converts. I’ve personally used her strategies and processes and have experienced much success with conversions. This challenge kicks off on NOVEMBER 1st. Click join the challenge to sign up!