Creatives Making Moves

Hi The Vine Events Fam! Check out my interview with Victoria Timpo of Creatives Making Moves Podcast. I share about my women’s fashion accessory brand Accented Glory and Facebook Group for women creatives Digital Marketing On A Budget. I also drop a few marketing gems!

Tonya Cross – Strategypreneur™ Coach

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New E-Book On Deck!

Guess who has a NEW e-book…ME! In “How To Design A Marketing Strategy In 4 Simple Steps”, I show you how to design a strategy that’ll increase your online visibility and sales.

Do you need help in developing a marketing strategy for your brand, business, or organization? If you answered YES, I Got You! Click e-book to check it out and purchase.

Tonya Cross – Strategypreneur™ Coach

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How To Design A Marketing Strategy In 4 Simple Steps

Hey Sis! I Got You, Let’s Connect

https://bit.ly/StrategypreneurWebsite

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Strategypreneur™ Planner

Click photo to listen and watch video!

Tonya Cross – Strategypreneur™ Coach

https://www.etsy.com/shop/strategypreneur

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New Beginnings: 3 Things To Focus On

New Beginnings: 3 Things To Focus On

We have all faced new beginnings. Being in this space can be an emotional rollercoaster; challenging by not knowing what to expect but, also exciting by having a fresh start. I’ve found that mapping out a plan can resolve some of the anxiety and put you at ease. There are three basic things that I focus on that you may also find helpful!

Intentions

Fresh starts should be opportunities that you maximize. Whether it’s personal or related to my brand or organization, I sit down and decide what I want to accomplish during a new season. Keep in mind, intentions should be in the moment. Decide what matters most to you and what you value. Intentions often get confused with goals. Goals are something that’s attainable and intentions embrace the journey. For me personally, creating valuable content for my coaching clients I serve is a priority right now. I’m launching a new website for my coaching brand Strategypreneur™. This is my current journey. I want to assist my clients in navigating through the digital marketing landscape and discovering what marketing strategy works best for them. My primary intention is not on making money, but about providing a meaningful experience for my clients that produce results. Making money is simply a by-product!

Then I allow my intentions to shape my goals. These goals measure how many people I can have a positive impact on with my intentions. The goals I set for myself are realistic. My goals are also measurable; I’m able to assess both my progress and where I need improvement.

Clarity

In addition to being a business coach, I’m also an accessory designer for my brand Accented Glory! Being a creative, I’m a very visual person. I learn better by seeing and having hands-on experience. To gain clarity of my vision for new beginnings, I create a vision board. A vision board is an amazing tool used to help identify my goals and identify which steps I need to take to accomplish them. My vision board acts as a visual reminder of my intentions and goals. I keep my vision board simple. I focus on one topic, whether it’s personal or business related.

Action

I’m learning how to invest in myself and my vision. When most people hear the word investment they think of money. But, it isn’t always monetary. Your time, gifts, and talents are valuable too. I’ve been taking advantage of some online classes that are helping me perfect my craft and market my services.

Being the manager of my organization’s Facebook group for women entrepreneurs, Digital Marketing On a Budget, has been very helpful in implementing action plans. In the group, I’m learning how to break huge tasks into smaller doable action steps. Doing this helps you avoid info overload and feeling overwhelmed. Baby steps are OK!

“If you fail to plan, you are planning to fail!” – Benjamin Franklin

The above quote is so true! A plan of action is a necessity whether your goals are personal or business related. A plan requires intention, clarity, and action. So, as you embark on your new or next beginning remember to focus on intention, clarity, and action. These three things will be a great assistance to your new journey!

Tonya Cross – Strategypreneur™ Coach

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Strategypreneur Planner – Seize Success With A Plan!

I’m so excited about my Strategypreneur™ Planner that’s now available for purchase on Etsy! I’m sure you’re wondering what’s a strategypreneur? Strategypreneur™ is a term that I coined for an entrepreneur who maps a plan for success. This planner will help you…

Strategypreneur™ Planner: An Entrepreneur’s Guide To Success In 90 Days
Strategypreneur™ Planner
  • Define Your Intentions
  • Gain Vision Clarity
  • Take Action Steps
  • Evaluate Your Results

All within 90 days!

My planner allows you to create, implement, and evaluate a strategy in easy doable steps. At the beginning of each week, you have one (1) task to complete by the end of the week. Simple easy steps help minimize stress and feeling overwhelmed.

Month #1 – Map Your Plan – You set your intentions, gain clarity, and identify steps you need to take to achieve your goal.

Month #2 – Implement Your Plan – You put your plan into ACTION. You simply complete the steps you indicated in Month #1.

Month #3 – Evaluate Your Plan – You take a look at your stats and numbers to determine the effectiveness of your plan and tweak it accordingly.

It’s a planner that keeps on giving! The planner is digital and fillable or you can print it out. You can use it over and over again for each new goal or project!

Are you ready to map your plan for success? If you answered YES, click Strategypreneur™ Planner to purchase and download my fillable planner on Etsy.

Tonya Cross – Strategypreneur™ Coach of The Vine Events

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Activ8te Your Vision – Vision Board Gathering

This post contains affiliate links. Read our Affiliate Disclosure here.

The Vine Events has partnered with Staci Moore of AMarketersLounge and TheOper8ter to host Activ8te Your Vision – Global Vision Board Gathering! This amazing virtual event is taking place on October 31st – November 1st.

Activ8te Your Vision

What is it?
A two-day, Global Virtual Vision Board Gathering that is designed to deliver clarity, focus, and alignment to allow you to decide, with the intention to Activ8te and Manifest. Certainly, we are going to provide a path and clearer vision to see your goals and dreams become a reality by providing you with the prescriptions you need because we believe you’re worth it! Over a dozen speakers will be giving you the remedies for what ales you in business, mind, body & lifestyle. So hit the button. Act NOW and click Activ8te to register! And share it with a friend!

Who is it for?
Women between the ages of 25 – 50 that have visions for the future but just don’t know how to turn their dreams into reality. These women are looking for clarity and are tired of trying to figure it out by themselves or don’t know-how. Some of these women are personally, professionally, and spiritually broken. They need someone to reach them where they are and move them forward. And some women have created vision boards that just remained a vision because they just couldn’t stay focused on their day-to-day operations that are not in alignment with their goals and dreams.

What are we providing?
20+ Power Partners providing Clarity/Focus/Alignment concentrating on the Pillars of Mind/Body/Lifestyle/Business. Come join us for the accountability and guidance you’ve been missing. Click Activ8te to register!

Tonya Cross – Workshop Facilitator

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Canvas8 Case Study

It is an honor to share my insights on natural hair trends and how I feel Naza Beauty is raising the bar for Natural Hair Salons in Canvas8 case study! Canvas8 is the leading consumer behavior insights consultancy in the UK offering expert analysis on the latest consumer trends. The research addresses salon service needs of Black women with natural hair. The study shows how specialization and solving pain points are keys for success!

Case Study: Naza Beauty – A Hair Salon With A Tech Twist

I provided my expertise relating to the natural hair industry and consumer needs. I’ve been natural since 2001 and launched my natural hair brand Accented Glory in 2013. Accented Glory is a handcrafted women’s fashion accessory brand. My specialty is natural hair accessories and Afrocentric jewelry designs. To learn more about my entrepreneurial journey click brand story.

I also show the members in my women’s entrepreneur Facebook group how they can optimize marketing strategies for their brands, businesses, or organizations. Your sweet spot(s) is what makes your brand stand out! They’re the problem(s) you solve for your customers and what makes you unique compared to your competitors. Click Digital Marketing on A Budget to join my Facebook Group for Gen X women entrepreneurs. You can also find marketing advice and tips on my organization page The Vine Event Planning and coaching page Strategypreneur™.

I love sharing my knowledge relating to natural hair and marketing strategies. Click on link below to check out the case study.

Tonya Cross – Accessory Designer I Strategypreneur™ Coach

https://www.canvas8.com/content/2020/06/19/naza-beauty.html

What is your brand, business, or organization’s sweet spot? Please share in comments below.

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Naturals In Business

Our visionary and workshop facilitator Tonya Cross has had the pleasure of interviewing two amazing Black women entrepreneurs and they both rock locs! The conversations are posted on our sister blog Accessory Diva.

Camille Brown of Hazel’s Soapery

She got a chance to meet and chat with fellow woman entrepreneur Camille Brown of Hazel’s Soapery. Check out their conversation at Accessory Diva to learn more about Camille, her brand story, and natural products she create. 

Kimmie Jean Boutique

She also had a sit down with Kimberly Watson of Kimmie Jean. During the exchange Kimberly shares about her entrepreneurial journey and gives advice on launching an online boutique. Click chat to read more! 

Do you know any amazing naturals in business? If so, mention their names in comments.

The Vine Events

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Surviving Covid-19: Virtual Pop-Up Shop

Don’t let Covid-19 slow you or your business down! For my creatives that normally sale your products at vending events, social distancing due to Coronavirus has currently shut down in-person sales. However, you can still reach your target audience other ways. One avenue is hosting a virtual pop-up shop! Let’s discuss the steps you need to take to make this happen.

  1. Select an online platform. When selecting a platform, especially “free” ones, research and make sure you’re not violating any platform guidelines by selling on platform.
  2. Create a script. In the script you need to highlight your product’s sweet spots. A sweet spot is what makes your brand unique and stand out from the rest. Be sure to share how your product solves or relieves problems for your potential customer.
  3. Partner with someone. If possible, collaborate with another business that serves your niche! Working with someone will broaden your audience. You both can tag team potential customers and offer bundles. Click Love Duo for example of an online collaboration.
  4. Set up a system. Make it easy for customers to order your products and make payments. If you’re not directing folks to an online shop for purchases, be sure to collect mailing addresses so you’ll know where to send orders.

I hope these steps are helpful and inspire you to go virtual! During this season we have to be innovative and think outside the box. Be encouraged; you can still get those coins during The Rona!

Tonya Cross – Workshop Facilitator of The Vine Events

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A black business woman sitting in front of window wearing a gray sweater hosting a virtual event. This is a way to still do business during social distancing  as a result of coronavirus aka covid-19.
Host A Virtual Pop Up Shop!