Words of Wisdom For Event Vending Success

Black woman shopping at a popup shop.

There is always room for improvement when it comes to vending events and pop-up shops! Whether you’re a product or service based business, a great customer experience is one of the keys for vending event success!

This post will show you how to create an amazing customer journey for vending events and pop-ups!

Vendors who implement the tips below will provide a memorable experience. Happy customers are the best form of advertisement because satisfied customers make great referrals.

Being In The Flow

Selecting a vending spot that’s in the entry path flow of customers is key. Vendors who don’t do this are usually too far down the customer flow line and possibly miss a sale opportunity. By the time the customer reach your booth, they may be low on funds or has lost interest in supporting.

The way to avoid this is to get to the event early and pick a spot to set up that’s close to the entry where customers will arrive. It’s important to be one of the first vendors they see and engage with. Welcome them into your space and share how your products or services will meet their needs!

Clutter Free And Organized

Making sure your display is clutter free and organized is another way to improve the customer experience. Not having your display in an orderly fashion can be a turn off to some customers. Too many options can also be distracting and confusing. It’s important to make the customer journey distraction free; customers who can easily make a decision are more apt to purchase.

Putting out one of each of your products helps with this. If your products are available in different variations simply make the buyer aware of those options. Also group like or complimentary products together for cross and upselling. The pairing may inspire buyer to get multiple products!

Make Buying Easy

Make it easy for customers to purchase your products! If you don’t have a variety of payment options you can possibly miss a sale.

Believe it or not, a lot of people still buy with cash! Always bring change for these transactions. I also recommend investing in a cordless bluetooth payment device that accepts credit/debit cards and Apple/Google Pay.

Being in the flow, display organization, and buying ease will help you provide a great customer experience. Happy customers and word of mouth are still the best and most effective marketing tool. Creating an amazing customer journey will pave the way for vending success!

One of my most profitable vending experiences was at a local church conference where attendees had less than an hour to shop! I had to activate my vending super shero senses to maximize the selling opportunity. I was in the flow, organized, and made buying easy!

If you want additional information on how to have vending success, join my Facebook group Digital Marketing On A Budget where I did a vending series for my weekly #TuesdayChat. Each week I share marketing tips and advice for business success!

Joining me in my women’s entrepreneur group will help you create an amazing customer journey and experience vending success in no time.

Visit facebook.com/groups/DigitalMarketingOnABudget to join us today.

Tonya – Strategypreneur™ Coach

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Strategypreneur™ Group Coaching Membership

Guess who launched a NEW monthly group coaching membership…ME!

I hope you can join me on this journey. You’ll learn how to optimize free and low cost marketing tools to get organic online brand visibility and start converting followers into customers.

Click Strategypreneur™ Group Coaching to get all the deets!

Tonya Cross – Strategypreneur™ Coach

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Mic-Drop Series – ABC’s of Launching a Product Based Business

Check out the conversation I had with Paula Marie The Ebony Biz Diva in celebration of Women’s History Month! I shared about the ABC’s of launching a product based business.

Tonya Cross – Strategypreneur™ Coach

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Marketing Strategies For Solo Entrepreneurs – The Kim Jacobs Show

I was interviewed by Kim Jacobs last month for launch of Affirmations for a Woman on a Mission Journal I co-authored. The conversation quickly shifted to importance of having a marketing strategy and what that looks like for someone without a team!

Take a listen below. If you’re short on time start at 21:31!

Tonya Cross, Strategypreneur™ Coach

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Affirmations for a Woman on a Mission Journal

UPDATE: Pre-order has ended, however you can still purchase a journal directly from me at www.payhip.com/TonyaCross! – Tonya Cross, Co-Author

Accented Glory Has Joined Buy Default!

The Couple-preneurs Show

I had the honor of being interviewed by The Couple-preneurs Show! In our conversation I share about how I manage a 9-5, marriage, and entrepreneurship simultaneously. Click The Couple-preneurs Show to hear how I show up for all three!

Promo for Tonya Cross of Accented Glory interview with The Couple-preneurs Show.
The Couple-preneurs Show

Girl Get Visible 5-Day Content Challenge

My SEO Coach is hosting a FREE online 5-Day Content Challenge! Akilah of Girl Get Visible is showing brands, businesses, and organizations how to create content that converts. I’ve personally used her strategies and processes and have experienced much success with conversions. This challenge kicks off on NOVEMBER 1st. Click join the challenge to sign up!

Tonya Cross – Strategypreneur™ Coach

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Creating Loyal Customers

New Beginnings: 3 Things To Focus On

New Beginnings: 3 Things To Focus On

We have all faced new beginnings. Being in this space can be an emotional rollercoaster; challenging by not knowing what to expect but, also exciting by having a fresh start. I’ve found that mapping out a plan can resolve some of the anxiety and put you at ease. There are three basic things that I focus on that you may also find helpful!

Intentions

Fresh starts should be opportunities that you maximize. Whether it’s personal or related to my brand or organization, I sit down and decide what I want to accomplish during a new season. Keep in mind, intentions should be in the moment. Decide what matters most to you and what you value. Intentions often get confused with goals. Goals are something that’s attainable and intentions embrace the journey. For me personally, creating valuable content for my coaching clients I serve is a priority right now. I’m launching a new website for my coaching brand Strategypreneur™. This is my current journey. I want to assist my clients in navigating through the digital marketing landscape and discovering what marketing strategy works best for them. My primary intention is not on making money, but about providing a meaningful experience for my clients that produce results. Making money is simply a by-product!

Then I allow my intentions to shape my goals. These goals measure how many people I can have a positive impact on with my intentions. The goals I set for myself are realistic. My goals are also measurable; I’m able to assess both my progress and where I need improvement.

Clarity

In addition to being a business coach, I’m also an accessory designer for my brand Accented Glory! Being a creative, I’m a very visual person. I learn better by seeing and having hands-on experience. To gain clarity of my vision for new beginnings, I create a vision board. A vision board is an amazing tool used to help identify my goals and identify which steps I need to take to accomplish them. My vision board acts as a visual reminder of my intentions and goals. I keep my vision board simple. I focus on one topic, whether it’s personal or business related.

Action

I’m learning how to invest in myself and my vision. When most people hear the word investment they think of money. But, it isn’t always monetary. Your time, gifts, and talents are valuable too. I’ve been taking advantage of some online classes that are helping me perfect my craft and market my services.

Being the manager of my organization’s Facebook group for women entrepreneurs, Digital Marketing On a Budget, has been very helpful in implementing action plans. In the group, I’m learning how to break huge tasks into smaller doable action steps. Doing this helps you avoid info overload and feeling overwhelmed. Baby steps are OK!

“If you fail to plan, you are planning to fail!” – Benjamin Franklin

The above quote is so true! A plan of action is a necessity whether your goals are personal or business related. A plan requires intention, clarity, and action. So, as you embark on your new or next beginning remember to focus on intention, clarity, and action. These three things will be a great assistance to your new journey!

Tonya Cross – Strategypreneur™ Coach

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