Surviving Covid-19: Virtual Pop-Up Shop

Don’t let Covid-19 slow you or your business down! For my creatives that normally sale your products at vending events, social distancing due to Coronavirus has currently shut down in-person sales. However, you can still reach your target audience other ways. One avenue is hosting a virtual pop-up shop! Let’s discuss the steps you need to take to make this happen.

  1. Select an online platform. When selecting a platform, especially “free” ones, research and make sure you’re not violating any platform guidelines by selling on platform.
  2. Create a script. In the script you need to highlight your product’s sweet spots. A sweet spot is what makes your brand unique and stand out from the rest. Be sure to share how your product solves or relieves problems for your potential customer.
  3. Partner with someone. If possible, collaborate with another business that serves your niche! Working with someone will broaden your audience. You both can tag team potential customers and offer bundles. Click Love Duo for example of an online collaboration.
  4. Set up a system. Make it easy for customers to order your products and make payments. If you’re not directing folks to an online shop for purchases, be sure to collect mailing addresses so you’ll know where to send orders.

I hope these steps are helpful and inspire you to go virtual! During this season we have to be innovative and think outside the box. Be encouraged; you can still get those coins during The Rona!

Tonya Cross – Workshop Facilitator of The Vine Events


A black business woman sitting in front of window wearing a gray sweater hosting a virtual event. This is a way to still do business during social distancing  as a result of coronavirus aka covid-19.
Host A Virtual Pop Up Shop!

Virtual Vision Board Party

The Vine Events’ visionary Tonya Cross is partnering with TheOper8tor and LaDonna Bracy for a Virtual Vision Board Party on Saturday, November 9th at 10am CST! This is an online event for women entrepreneurs who are interested in mapping out their personal or brand vision for the coming weeks, months, or year. Visit the Facebook Event Page to sign up for this event!

Virtual Vision Board Party, Event For Women Entrepreneurs Virtual Vision Board Party


RealTalk – Moving Forward Community Forum

TVEPLogo1-originalsize (2)“This event was very insightful; to hear people care about and discuss racial profiling makes me feel better about the situation [George Zimmerman verdict]” – Tim Gallon, recent AL Brown High School graduate and attendant at “Moving Forward – Community Forum”

On Sunday, July 28, 2013, more than 25 guests gathered for The Vine Event’s “Moving Forward- Community Forum” hosted at Westridge Place Clubhouse in Salisbury, NC. In light of the recent shootings that occurred in Clancy Hill Apartments nearby (click here to read more), The Vine’s discussion about NC Law, civic engagement, and community involvement could not have come at a better time. The purpose of the forum was to openly discuss the George Zimmerman verdict and how we can move forward as a community. Guest facilitators included Kristen Thompson Esq. of The Thompson Law Office, PLLC, Anthony Smith of Rowan Concerned Citizens, and Mercedes Harrington of Everything Under The Sun PR.

NC Law

Thompson contributed a legal point of view to the discussion by comparing North Carolina’s Castle Doctrine to Florida’s Stand Your Ground Law. According to Thompson, the two laws are very similar; both allow you to use force (even fatal) to prevent unlawful happenings in a private place (ie. home, car, or workplace). The only difference is the Stand Your Ground Law applies to anywhere you are lawfully, not just private places. After explaining the Castle Doctrine, Thompson opened the floor for discussion about the NC law and invited guests to ask questions pertaining to Zimmerman’s trial and verdict. These questions ranged from inquiry about jury selection, to what the prosecutor could have done differently to successfully convict Zimmerman of a crime.

Civic Engagement

Smith spoke to the group about the importance of voting to ensure laws like the Castle Doctrine don’t turn into another Stand Your Ground Law. According to Smith, only 14 percent of Rowan county citizens voted in the 2011 Municipal Election. So what is the solution to this staggering low voter turnout? Smith said citizenship engagement through citizenship education. His main message to the group was to never get comfortable; a healthy democracy depends on citizens being awake and paying attention to the issues around them. “In order for democracy to be healthy, you need a diverse group of voices represented,” said Smith. “When you have a small group of people making decisions on behalf of everyone else, this is when things fall off.”

Community Involvement

Harrington talked about how as a community we can be active and engaged. She said educating our children is a key to bringing about change. Several guests shared personal anecdotes about how they used the Trayvon Martin tragedy to teach their children important lessons about race. Harrington also said you can get involved with making a difference by letting your voice be heard. One way you can do this is by writing a blog, speaking out in an open forum, or getting involved with your local community.

The dialogue concluded with a final thought shared by Keesha Reynolds, an event guest, “My skin is my hoodie and I can’t take that off.” This statement emphasizes that there’s still a need for racial reconciliation in America. The Vine Events believes reconcilement starts with open and honest dialogue…
For people to be able to sit down together and have a conversation, that’s the power of love. – Jada Pinkett Smith

Desere’ Cross
University of North Carolina at Chapel Hill
Journalism and Communication Studies Major
Class of 2014

Moving Forward

Almost always, the creative dedicated minority has made the world better. – Dr. Martin Luther King, Jr.

Everywhere you turn people are discussing the George Zimmerman trial and verdict. People are openly expressing their frustration and desire for change. Here at The Vine Events, we used our frustration to create something positive. We choose to EDUCATE our community and ENCOURAGE engagement.

Join The Vine Events on Sunday, July 28th at 6pm at 100 Donner Drive, Salisbury, NC for “Moving Forward”. The following topics will be discussed:

1. North Carolina’s Castle Doctrine – Kristen N. Thompson, Esq. (The Thompson Law Office, PLLC)

2. Voting and political engagement- Anthony Smith and Charlotte Giles (Rowan Concerned Citizens)

3. Ways to get involved.- Mercedes Harrington (Everything Under The Sun PR)

We’re confident that collectively we can create change that will positively impact our community. Will you join us?

Never underestimate the power of a small group of people to change the world. In fact, it is the only way it ever has. – Margaret Mead


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