It is an honor to share my insights on natural hair trends and how I feel Naza Beauty is raising the bar for Natural Hair Salons in Canvas8 case study! Canvas8 is the leading consumer behavior insights consultancy in the UK offering expert analysis on the latest consumer trends. The research addresses salon service needs of Black women with natural hair. The study shows how specialization and solving pain points are keys for success!

I provided my expertise relating to the natural hair industry and consumer needs. I’ve been natural since 2001 and launched my natural hair brand Accented Glory in 2013. Accented Glory is a handcrafted women’s fashion accessory brand. My specialty is natural hair accessories and Afrocentric jewelry designs. To learn more about my entrepreneurial journey click brand story.

I also show the members in my women’s entrepreneur Facebook group how they can optimize marketing strategies for their brands, businesses, or organizations. Your sweet spot(s) is what makes your brand stand out! They’re the problem(s) you solve for your customers and what makes you unique compared to your competitors. Click Digital Marketing on A Budget to join my Facebook Group for Gen X women entrepreneurs. You can also find marketing advice and tips on my organization page The Vine Event Planning and coaching page Strategypreneur™.

I love sharing my knowledge relating to natural hair and marketing strategies. Click on link below to check out the case study.

Tonya Cross – Accessory Designer I Strategypreneur™ Coach

https://www.canvas8.com/content/2020/06/19/naza-beauty.html

What is your brand, business, or organization’s sweet spot? Please share in comments below.

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