Surviving Covid-19: Virtual Pop-Up Shop

Don’t let Covid-19 slow you or your business down! For my creatives that normally sale your products at vending events, social distancing due to Coronavirus has currently shut down in-person sales. However, you can still reach your target audience other ways. One avenue is hosting a virtual pop-up shop! Let’s discuss the steps you need to take to make this happen.

  1. Select an online platform. When selecting a platform, especially “free” ones, research and make sure you’re not violating any platform guidelines by selling on platform.
  2. Create a script. In the script you need to highlight your product’s sweet spots. A sweet spot is what makes your brand unique and stand out from the rest. Be sure to share how your product solves or relieves problems for your potential customer.
  3. Partner with someone. If possible, collaborate with another business that serves your niche! Working with someone will broaden your audience. You both can tag team potential customers and offer bundles. Click Love Duo for example of an online collaboration.
  4. Set up a system. Make it easy for customers to order your products and make payments. If you’re not directing folks to an online shop for purchases, be sure to collect mailing addresses so you’ll know where to send orders.

I hope these steps are helpful and inspire you to go virtual! During this season we have to be innovative and think outside the box. Be encouraged; you can still get those coins during The Rona!

Tonya Cross – Workshop Facilitator of The Vine Events

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A black business woman sitting in front of window wearing a gray sweater hosting a virtual event. This is a way to still do business during social distancing  as a result of coronavirus aka covid-19.
Host A Virtual Pop Up Shop!

Congrats To K’s Kicks!

K's_KicksThe winner of our Salisbury-Rowan Black Business Pitch Contest was Kari Johnson of K’s Kicks! Our winner received a monetary, service, and media package that was provided by local black owned businesses and organizations. Because of our community’s generosity, we were able to provide a service package for all contestants! Our other contestants were Sierra Watkins of SieBration Bar and Destiny Stone and Daniel King of The Music House Inc..

Kari is a lover of all things creative. Music, writing, and art are passions of hers. She is a 2007 graduate of Livingstone College with a Bachelor’s degree in English. She hopes to continue growing her business K’s Kicks as well as writing her Children’s book series Dallas Does based on her 6 year old daughter.

Kari began K’s Kicks in 2018 after personal projects she shared online were praised and people began to inquire about her work. She realized that everyone has a pair of shoes they aren’t ready to part with that she is able to bring back to life. Over the course of a year through social media and word of mouth, a buzz has began in the Rowan community as well as other places about her work. Her ultimate goal is to be able to focus 100% on her business and partner with schools in the community to provide shoes to students each year.

Tonya Cross – Visionary of The Vine Event Planning

 

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Salisbury-Rowan Black Business Pitch Contest

The Vine Events has partnered with some amazing local black owned businesses and organizations to host a Black Business Pitch Contest! The final round of the contest is Saturday, January 18th at 2pm EST at Mission House, 120 Statesville Blvd, Salisbury NC 28144. This is a FUBU (For Us By Us) event. We have pooled our resources together to offer pitch winner both monetary and service package all provided by black owned businesses.

The community is invited to attend. Come prepared to cheer on the contestants and shop with local black vendors. Join us in sowing into our community and empowering each other!

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Accented Glory Featured in Local Gift Shop

Tonya Cross of Accented Glory Milton Rhodes Center of the Arts Winston-Salem, NC

Tonya Cross – Accessory Designer

Congrats to our visionary and Sister Brand Accented Glory! Their hair accessory and jewelry designs can now be purchased at Community Arts Gift Shop in Milton Rhodes Center for the Arts. The gift shop is operated by the Arts Council of Winston-Salem and Forsyth County. Click gift shop to read more about this amazing opportunity!

 

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Next Level Marketing Intensive

The Vine Events’ visionary and workshop facilitator Tonya Cross is hosting an in-person marketing intensive on Saturday, December 14th! The event will be held from 10am – 3pm EST at Vibes, 1024 S. Fulton Street, Unit 2, Salisbury, NC 28144.

Do you have a marketing strategy for your brand, business, or organization for 2020? If you answered NO, this event is for YOU! During the intensive you’ll have an opportunity to develop a digital marketing strategy that’ll expand your customer reach. Tonya will also share marketing advice and tips that got her women’s fashion accessory brand Accented Glory featured on Essence and MarthaStewart.com Shops as Etsy Finds! The cost for this event is $55. Invest in yourself and your vision by purchasing your ticket on Eventbrite by Saturday, December 7th! 

 

Next Level Marketing Intensive, The Vine Events, Salisbury NC

Next Level Marketing Intensive

 

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Virtual Vision Board Party

The Vine Events’ visionary Tonya Cross is partnering with TheOper8tor and LaDonna Bracy for a Virtual Vision Board Party on Saturday, November 9th at 10am CST! This is an online event for women entrepreneurs who are interested in mapping out their personal or brand vision for the coming weeks, months, or year. Visit the Facebook Event Page to sign up for this event!

Virtual Vision Board Party, Event For Women Entrepreneurs Virtual Vision Board Party

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Trust Black Women

“Trust Black Women” is intentionally captured in a black and white photography technique to fortify the audiences encounter; an unapologetic display of black womanhood, unimaginably transforming hearts, minds and energy. Without the distraction of color, beholding a raw conduit to the soul of black folks. – Ash Love of Love.LocalArt

I was a featured model for the Trust Black Women Photos Exhibition! This was an amazing experience created by renowned photographer Ash Love of Love.LocalArt. On day of the photo shoot, I assisted with checking in, interviewing, and coaching the models during their photo session. The interview question the models were asked is “Why should you trust black women?”. Their responses were phenomenal!

During the photo shoot, healing and restoration took place. We laughed, cried, and celebrated. By the end of the day, twenty models total were photographed. I was tired but refreshed at the same time; the love I felt and experienced throughout the day was good for my soul. Below are my photos that were featured in exhibition. Also click Trust Black Women Soundtrack to listen to some of the responses on SoundCloud.

To trust Black Women, you must embrace their innate ability to create, nurture, and transform. Embrace black women’s divine parallel to establish covenant relationships. In trusting black women, one must understand the power of covenant and her position as a conduit of knowledge. So, when you empower a black woman you empower a community. – Tonya Cross

Tonya – Visionary of The Vine Events

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Tonya Cross - Trust Black Women

Tonya Cross – Trust Black Women

Tonya Cross - Trust Black Women

Tonya Cross – Trust Black Women