Canvas8 Case Study

It is an honor to share my insights on natural hair trends and how I feel Naza Beauty is raising the bar for Natural Hair Salons in Canvas8 case study! Canvas8 is the leading consumer behavior insights consultancy in the UK offering expert analysis on the latest consumer trends. The research addresses salon service needs of Black women with natural hair. The study shows how specialization and solving pain points are keys for success!

Case Study: Naza Beauty – A Hair Salon With A Tech Twist

I provided my expertise relating to the natural hair industry and consumer needs. I’ve been natural since 2001 and launched my natural hair brand Accented Glory in 2013. Accented Glory is a handcrafted women’s fashion accessory brand. My specialty is natural hair accessories and Afrocentric jewelry designs. To learn more about my entrepreneurial journey click brand story.

I also show the members in my women’s entrepreneur Facebook group how they can optimize marketing strategies for their brands, businesses, or organizations. Your sweet spot(s) is what makes your brand stand out! They’re the problem(s) you solve for your customers and what makes you unique compared to your competitors. Click Digital Marketing on A Budget to join my Facebook Group for Gen X women entrepreneurs. You can also find marketing advice and tips on my organization page The Vine Event Planning and coaching page Strategypreneur™.

I love sharing my knowledge relating to natural hair and marketing strategies. Click on link below to check out the case study.

Tonya Cross – Accessory Designer I Strategypreneur™ Coach

https://www.canvas8.com/content/2020/06/19/naza-beauty.html

What is your brand, business, or organization’s sweet spot? Please share in comments below.

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Naturals In Business

Our visionary and workshop facilitator Tonya Cross has had the pleasure of interviewing two amazing Black women entrepreneurs and they both rock locs! The conversations are posted on our sister blog Accessory Diva.

Camille Brown of Hazel’s Soapery

She got a chance to meet and chat with fellow woman entrepreneur Camille Brown of Hazel’s Soapery. Check out their conversation at Accessory Diva to learn more about Camille, her brand story, and natural products she create. 

Kimmie Jean Boutique

She also had a sit down with Kimberly Watson of Kimmie Jean. During the exchange Kimberly shares about her entrepreneurial journey and gives advice on launching an online boutique. Click chat to read more! 

Do you know any amazing naturals in business? If so, mention their names in comments.

The Vine Events

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Dear Curl Friend

Twitter Pic - PexelsOur visionary, Tonya Cross, is now a regular contributor to Dear Curl Friend. Dear Curl Friend is a digital platform for women to connect about their natural hair and receive beauty tips. See excerpt from her article below titled 4 Tips to Establish and Maintain Influence In Your Niche…

When I finally reached 1K followers on Twitter, I was very excited. Then I started looking at the numbers of some other natural hair influencers. Their large following made my 1K look like a small accomplishment. That same week someone in an online blogger group I’m a member of posted about micro-influencers. The post reminded me that no matter what size my audience is, I’m still an influencer. When someone takes the time to like or follow your social media platforms, it’s for a reason. The hope is that they believe you will and can provide content of value. By providing value, it builds trust and you gain influence. – dearcurlfriend.com

Click here to read 4 tips she recommends for establishing and maintaining influence within your niche.

The Vine Events

 

Circulate The Dollar

A new year paves the way for a new beginning! Our sister company Accented Glory recently launched a new shop on Trafek. Trafek is an online marketplace that connects the black community with black owned businesses. Accented Glory offers handcrafted women fashion accessories. Their specialty is natural hair friendly accessories and earrings. They also create custom orders for special occasions such as, weddings, proms, and anniversaries. Circulate the dollar and #BuyBlack with Accented Glory on Trafek!

Happy New Year from The Vine Events!

Pretty Doesn’t Have To Hurt 

(Excerpt from The Vine Events’ visionary guest blog post on kurlquest.com)

Wanted Too Tight Headbands RewardToo often, hair accessories get a bad rap and are accused of causing damage to hair. One of the primary suspects is the headband. As a hair accessory designer and natural, I embrace opportunities to educate other fellow naturals on what to look for in hair accessories. So for the record, it’s not the headband that’s the problem. It’s the misuse of it, bad fit, and materials used that create the problem…Learn More

Tonya Cross – The Vine Events and Accented Glory’s Visionary