There is always room for improvement when it comes to vending events and pop-up shops! Whether you’re a product or service based business, a great customer experience is one of the keys for vending event success!
This post will show you how to create an amazing customer journey for vending events and pop-ups!
Vendors who implement the tips below will provide a memorable experience. Happy customers are the best form of advertisement because satisfied customers make great referrals.
Being In The Flow
Selecting a vending spot that’s in the entry path flow of customers is key. Vendors who don’t do this are usually too far down the customer flow line and possibly miss a sale opportunity. By the time the customer reach your booth, they may be low on funds or has lost interest in supporting.
The way to avoid this is to get to the event early and pick a spot to set up that’s close to the entry where customers will arrive. It’s important to be one of the first vendors they see and engage with. Welcome them into your space and share how your products or services will meet their needs!
Clutter Free And Organized
Making sure your display is clutter free and organized is another way to improve the customer experience. Not having your display in an orderly fashion can be a turn off to some customers. Too many options can also be distracting and confusing. It’s important to make the customer journey distraction free; customers who can easily make a decision are more apt to purchase.
Putting out one of each of your products helps with this. If your products are available in different variations simply make the buyer aware of those options. Also group like or complimentary products together for cross and upselling. The pairing may inspire buyer to get multiple products!
Make Buying Easy
Make it easy for customers to purchase your products! If you don’t have a variety of payment options you can possibly miss a sale.
Believe it or not, a lot of people still buy with cash! Always bring change for these transactions. I also recommend investing in a cordless bluetooth payment device that accepts credit/debit cards and Apple/Google Pay.
Being in the flow, display organization, and buying ease will help you provide a great customer experience. Happy customers and word of mouth are still the best and most effective marketing tool. Creating an amazing customer journey will pave the way for vending success!
One of my most profitable vending experiences was at a local church conference where attendees had less than an hour to shop! I had to activate my vending super shero senses to maximize the selling opportunity. I was in the flow, organized, and made buying easy!
If you want additional information on how to have vending success, join my Facebook group Digital Marketing On A Budget where I did a vending series for my weekly #TuesdayChat. Each week I share marketing tips and advice for business success!
Joining me in my women’s entrepreneur group will help you create an amazing customer journey and experience vending success in no time.
Visit facebook.com/groups/DigitalMarketingOnABudget to join us today.
Tonya – Strategypreneur™ Coach
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