Most people are familiar with the “Got Milk?” campaign from the early 90’s. This successful marketing campaign from the dairy industry lasted almost two decades! This month in my entrepreneurs Facebook support group, Digital Marketing On A Budget (DMOB), I’m asking our group members “Got Questions?” As entrepreneurs, we should never assume that we know what a customer wants or needs! I think this is one of the biggest mistakes entrepreneurs make. The notion of “build it and they will come” is no longer a sound business practice.
The easiest way to find out what someone wants is to simply ask them. Some of you may be wondering the best way to do so. I’ve found surveys and polls to be very useful in gathering customer feedback. There are several digital platforms you can use to create a questionnaire. I have personally used Polldaddy and Typeform. Both are user friendly and have free options that allow you to try them out.
Social media platforms have also made it super easy to hear from your audience. Poll features have been incorporated into platforms like Instagram Stories, Twitter, and Facebook, allowing you to leverage your social media audience for feedback on your services/products.
This month, I’m hosting a group challenge for DMOB members to create a questionnaire to get answers they need for success! Participating in the challenge is an opportunity to identify your ideal customer’s wants and needs. The challenge will kick off on Monday, August 6th. Click DMOB to join the challenge and our Facebook group.
Wow, these months roll around fast! This month’s topic in my entrepreneurs’ Facebook group, Digital Marketing On A Budget, we’re discussing selling online. I’m doing things a little differently this month by broadcasting live in our Facebook group on Tuesdays at 9:30pm EST. During this time, I’ve been sharing advice and tips from my five years of experience, selling my handcrafted women’s fashion accessory brand, Accented Glory, online.
The first week we discussed the basic things you need to sale online.
1. A product or service.
2. A platform to sell on.
3. A way to get your product or service to customers.
The second week we discussed presentation. E-commerce is a very competitive and visual market. Because the customer can’t physically see or touch your product, it’s imperative to present your product or service with quality photos and/or graphics. Your photos should be reflective of your brand and business and allow the customer to visibly assess the value of your product/service.
The third week we discussed identifying your strategic sweet spot. It’s important to have an understanding of what separates you from your competitor and what customer needs your product meets. Your sweet spot is where both of these areas merge together!
This coming Tuesday we’re going to discuss copywriting. I’m going to share different types of written content you can create to promote your brand or small business. So, if this sounds like a topic you’re interested in learning more about, click here to join us!
Tonya – Visionary of Accented Glory and The Vine Events
We’re so proud of our sister brand Accented Glory! They now have a shop on Etsy and Amazon Handmade. Accented Glory is a handcrafted women fashion accessory brand. Their specialty is natural hair accessory and jewelry designs. Accented Glory’s hair accessory designs are created with fabrics and materials that minimize damage to textured hair. Accented Glory’s top seller jewelry is their Afrocentric designs. Click on pictures below to check out their shops!
Accented Glory’s Etsy Shop
Accented Glory’s Amazon Handmade Shop
Are you a blogger, vblogger, or content curator? If you answered yes, check out Accented Glory’s Affiliate Toolbox here!
Tonya – Visionary of Accented Glory and The Vine Events
For the month of April, my entrepreneur support group Digital Market On A Budget (DMOB) is hosting another group challenge! I’m equipping our members with tools that will assist them in creating a digital product. I had already decided to create an affiliates toolbox for my brand Accented Glory in April, so I challenged members to join me and create a product too! Whether it’s a look book, e-guide, how to course, or email opt-in, the possibilities are endless. I’m simply chronicling my thought process and steps I’m taking to bring the toolbox to fruition. I’m looking forward to what the end of the month hold…I LOVE seeing projects finished. Click DMOB to join us on Facebook!
Tonya – Visionary of The Vine Events and Accented Glory
Closed mouths don’t get fed…Most of us are familiar with this cliche! It holds truth when it comes to sponsorship. Some entrepreneurs find it hard to ask for support. Whether it’s pride, not knowing how to, or lack of confidence, unwillingness to reach out can impact your success. The worst thing that can happen is that potential sponsors say NO, but at least one more person is aware of your brand/business!
Our March Topic of discussion in The Vine Events’ Facebook entrepreneurs support group is Sponsorship! What brand/company in your niche could you submit a pitch to? How would their sponsorship benefit your audience? Join us at Digital Marketing On A Budget to answer these questions and more!
The Vine Events’ visionary Tonya Cross is facilitating another Vision Board Party! What do you foresee for yourself this year? What would make this an epic year for you personally or your brand/business?
You’re invited to join us on Sunday, March 4th and begin answering the above questions at TNT Vision Board Party! What’s a vision board? A vision board is an amazing tool used to help you establish your intentions, clarify your goals, and create a plan of action.
All you have to bring is a few of your favorite magazines! We’ll furnish all the other supplies you’ll need to create your vision board. RSVP by purchasing your ticket before Thursday, March 1st. Visit us on Eventbrite to RSVP. Invest in yourself and your vision, because YOU ARE WORTH IT!
The Vine Events
Join | Share | Learn
Date: Sunday, March 4th
Location: TNT Hair Explosion Beauty Supply, 359 Union Cemetery Road Southwest, Concord, North Carolina 28027
Cost: $10 – RSVP by purchasing your ticket before Thursday, March 1st.
**Limited space is available. RSVP early to secure your spot!**
The topic of discussion in The Vine Events’ entrepreneur Facebook support group this month is Social Media Campaigns! What’s a social media campaign? It is a marketing tool used to reach a business goal using social media platforms. Whether your focus is to drive more traffic to your website or increase brand awareness, a social media campaign is a great digital marketing tool. Click here to join Digital Marketing On A Budget support group for the not so tech savvy!
Tonya – Visionary of The Vine Events
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