It is an honor to share my insights on natural hair trends and how I feel Naza Beauty is raising the bar for Natural Hair Salons in Canvas8 case study! Canvas8 is the leading consumer behavior insights consultancy in the UK offering expert analysis on the latest consumer trends. The research addresses salon service needs of Black women with natural hair. The study shows how specialization and solving pain points are keys for success!
I provided my expertise relating to the natural hair industry and consumer needs. I’ve been natural since 2001 and launched my natural hair brand Accented Glory in 2013. Accented Glory is a handcrafted women’s fashion accessory brand. My specialty is natural hair accessories and Afrocentric jewelry designs. To learn more about my entrepreneurial journey click brand story.
I also show the members in my women’s entrepreneur Facebook group how they can optimize marketing strategies for their brands, businesses, or organizations. Your sweet spot(s) is what makes your brand stand out! They’re the problem(s) you solve for your customers and what makes you unique compared to your competitors. Click Digital Marketing on A Budget to join my Facebook Group for Gen X women entrepreneurs. You can also find marketing advice and tips on my organization page The Vine Event Planning and coaching page Strategypreneur™.
I love sharing my knowledge relating to natural hair and marketing strategies. Click on link below to check out the case study.
Tonya Cross – Accessory Designer I Strategypreneur™ Coach
Our visionary and workshop facilitator Tonya Cross has had the pleasure of interviewing two amazing Black women entrepreneurs and they both rock locs! The conversations are posted on our sister blog Accessory Diva.
She got a chance to meet and chat with fellow woman entrepreneur Camille Brown of Hazel’s Soapery. Check out their conversation at Accessory Diva to learn more about Camille, her brand story, and natural products she create.
She also had a sit down with Kimberly Watson of Kimmie Jean. During the exchange Kimberly shares about her entrepreneurial journey and gives advice on launching an online boutique. Click chat to read more!
Do you know any amazing naturals in business? If so, mention their names in comments.
Let’s get and be real my peeps. Are you really living your best life? Are you experiencing a life of abundance? If you answered NO to either of these questions, no worries and I got you. I’m here to drop some gems on how to live abundantly!
We all have been at the crossroads of making a decision. Having to choose which direction to go in and being stagnated by the inability to make a decision. What holds us back from making the choice? Nine times out of ten, it’s fear of making the wrong choice. So, we take comfort in indecision and don’t make a choice at all. No decision is better than the wrong decision…Right?
My new book has pre-launched! Our Stories, His Glory book anthology contain stories of victory from very transparent contributing authors including myself. This awesome project is led by Visionary Author Laticia Nicole Beatty. The ladies and gentleman in this book compilation have powerful stories that will bless you!
The title of my chapter is “Choose Life”. I share how I overcame various obstacles and is now living an abundant life. Purchase the book and learn how you can experience abundance as well!
To purchase #OSHS during the pre-sale visit sheropublishing.com/compilation-authors/ and click on my name Tonya Miller Cross to order. Books will be available May 23rd! Cost is $24.95 and includes shipping.
Tonya Cross – Co-Author, Our Stories, His Glory
P.S. WOW…The BIG 5-0 is just around the corner! In honor of my birthday, I’ve decided to giveaway one of Our Stories, His Glory books. Click Birthday Giveaway for details on how to enter to WIN. Giveaway will take place May 2nd!
Don’t let Covid-19 slow you or your business down! For my creatives that normally sale your products at vending events, social distancing due to Coronavirus has currently shut down in-person sales. However, you can still reach your target audience other ways. One avenue is hosting a virtual pop-up shop! Let’s discuss the steps you need to take to make this happen.
Select an online platform. When selecting a platform, especially “free” ones, research and make sure you’re not violating any platform guidelines by selling on platform.
Create a script. In the script you need to highlight your product’s sweet spots. A sweet spot is what makes your brand unique and stand out from the rest. Be sure to share how your product solves or relieves problems for your potential customer.
Partner with someone. If possible, collaborate with another business that serves your niche! Working with someone will broaden your audience. You both can tag team potential customers and offer bundles. Click Love Duo for example of an online collaboration.
Set up a system. Make it easy for customers to order your products and make payments. If you’re not directing folks to an online shop for purchases, be sure to collect mailing addresses so you’ll know where to send orders.
I hope these steps are helpful and inspire you to go virtual! During this season we have to be innovative and think outside the box. Be encouraged; you can still get those coins during The Rona!
Tonya Cross – Workshop Facilitator of The Vine Events
The winner of our Salisbury-Rowan Black Business Pitch Contest was Kari Johnson of K’s Kicks! Our winner received a monetary, service, and media package that was provided by local black owned businesses and organizations. Because of our community’s generosity, we were able to provide a service package for all contestants! Our other contestants were Sierra Watkins of SieBration Bar and Destiny Stone and Daniel King of The Music House Inc..
Kari is a lover of all things creative. Music, writing, and art are passions of hers. She is a 2007 graduate of Livingstone College with a Bachelor’s degree in English. She hopes to continue growing her business K’s Kicks as well as writing her Children’s book series Dallas Does based on her 6 year old daughter.
Kari began K’s Kicks in 2018 after personal projects she shared online were praised and people began to inquire about her work. She realized that everyone has a pair of shoes they aren’t ready to part with that she is able to bring back to life. Over the course of a year through social media and word of mouth, a buzz has began in the Rowan community as well as other places about her work. Her ultimate goal is to be able to focus 100% on her business and partner with schools in the community to provide shoes to students each year.
Tonya Cross – Visionary of The Vine Event Planning
Black Business Pitch Contestants – SieBrations Bar, K’s Kicks, and The Music House
The Vine Events has partnered with some amazing local black owned businesses and organizations to host a Black Business Pitch Contest! The final round of the contest is Saturday, January 18th at 2pm EST at Mission House, 120 Statesville Blvd, Salisbury NC 28144. This is a FUBU (For Us By Us) event. We have pooled our resources together to offer pitch winner both monetary and service package all provided by black owned businesses.
The community is invited to attend. Come prepared to cheer on the contestants and shop with local black vendors. Join us in sowing into our community and empowering each other!
The Vine Events’ visionary and workshop facilitator Tonya Cross is hosting an in-person marketing intensive on Saturday, December 14th! The event will be held from 10am – 3pm EST at Vibes, 1024 S. Fulton Street, Unit 2, Salisbury, NC 28144.
Do you have a marketing strategy for your brand, business, or organization for 2020? If you answered NO, this event is for YOU! During the intensive you’ll have an opportunity to develop a digital marketing strategy that’ll expand your customer reach. Tonya will also share marketing advice and tips that got her women’s fashion accessory brand Accented Glory featured on Essence and MarthaStewart.com Shops as Etsy Finds! The cost for this event is $55. Invest in yourself and your vision by purchasing your ticket on Eventbrite by Saturday, December 7th!