Don’t let Covid-19 slow you or your business down! For my creatives that normally sale your products at vending events, social distancing due to Coronavirus has currently shut down in-person sales. However, you can still reach your target audience other ways. One avenue is hosting a virtual pop-up shop! Let’s discuss the steps you need to take to make this happen.
Select an online platform. When selecting a platform, especially “free” ones, research and make sure you’re not violating any platform guidelines by selling on platform.
Create a script. In the script you need to highlight your product’s sweet spots. A sweet spot is what makes your brand unique and stand out from the rest. Be sure to share how your product solves or relieves problems for your potential customer.
Partner with someone. If possible, collaborate with another business that serves your niche! Working with someone will broaden your audience. You both can tag team potential customers and offer bundles. Click Love Duo for example of an online collaboration.
Set up a system. Make it easy for customers to order your products and make payments. If you’re not directing folks to an online shop for purchases, be sure to collect mailing addresses so you’ll know where to send orders.
I hope these steps are helpful and inspire you to go virtual! During this season we have to be innovative and think outside the box. Be encouraged; you can still get those coins during The Rona!
Tonya Cross – Workshop Facilitator of The Vine Events
The Vine Events’ visionary and workshop facilitator Tonya Cross is hosting an in-person marketing intensive on Saturday, December 14th! The event will be held from 10am – 3pm EST at Vibes, 1024 S. Fulton Street, Unit 2, Salisbury, NC 28144.
Do you have a marketing strategy for your brand, business, or organization for 2020? If you answered NO, this event is for YOU! During the intensive you’ll have an opportunity to develop a digital marketing strategy that’ll expand your customer reach. Tonya will also share marketing advice and tips that got her women’s fashion accessory brand Accented Glory featured on Essence and MarthaStewart.com Shops as Etsy Finds! The cost for this event is $55. Invest in yourself and your vision by purchasing your ticket on Eventbrite by Saturday, December 7th!
Back in the 90’s I started hosting monthly bible studies in my home for the mothers with young children in my neighborhood. At the time, I had two young daughters under the age of five. It was an opportunity to meet other women in my new neighborhood and have adult engagement and conversation. I truly enjoyed the bonding experience with other mothers. The conversations expanded beyond our faith; we shared our hopes, dreams and desires in the small intimate setting of my living room.
Needless to say, the word got out to other women outside my neighborhood. Some of them decided they wanted to host similar monthly meetings in their community too. I began creating monthly lesson plans for us that were relevant and life applicable. The interest and participating women grew to the point where we were able to host our first retreat at a local conference center. All along I’m getting hands on experience with creating curriculums, facilitating discussions, and developing event planning skills.
God laid on my heart to make our community meeting groups official. I took the necessary steps and met the requirements to become a women’s organization. Over the years my organization has evolved and shifted focus, but my purpose to educate, encourage, and enlighten has always remained the same.
A small meeting of mothers in my living room many years ago was instrumental in who I have become today.
From Bible Studies to Digital Marketing…
In 2013, I launched my brand Accented Glory. Accented Glory is a handcrafted women’s fashion accessory brand. My specialty is natural hair accessory and Afrocentric jewelry designs. In the beginning, I had no knowledge of managing an e-commerce brand or digital marketing. But what I did know was that if I was going to have any level of success with my brand, I needed to learn about both fast. E-commerce and digital marketing is a world that’s constantly changing. With that being said; I’m always learning!
I also had friends who decided to pursue their passions after forty and weren’t too tech savvy either. So, I created a community for us where I basically share my experiences and lessons learned on my brand building journey. I share tips, advice, and resources that helps me manage my brand’s digital marketing. I also facilitate workshops for small business owners related to branding and marketing.
The online community that I manage is Digital Marketing On A Budget (DMOB). It’s a Facebook group that primarily consist of forty plus aged female entrepreneurs. We’re learning together how to navigate digital marketing and promoting our brands. In the group we have topic discussions and group challenges. I chronicle the steps I’m taking to market Accented Glory and invite my group members to join me and do the same. I show members how to utilize free and low cost marketing resources to promote their brands or organizations.
My organization is known as The Vine Events. My tag line is “Empowering People With Knowledge” and hashtag is #JoinShareLearn. Below is why and how this mindset shapes everything I do.
Join – Over the years I’ve learned how to bring people together, whether it’s in-person or online. I believe collective efforts are more effective when we’re invested in each other’s success.
Share – I believe everyone has something of value that they can bring to the table. I encourage group members and workshop participants to share. You never know who you may inspire or encourage.
Learn – No one knows it all and we can learn from each other. I’m a forever learner and open to new views and ideas. I also believe experience is the best teacher; which is why hands on active learning is a key component of my teaching methods.
Love What I Do…
I enjoy assisting others in reaching their fullest potential; it does my heart good. Would you like to be a part of my online community for entrepreneurs? I invite you to join us on Facebook! Click entrepreneurs online community to join.
Do you also enjoy helping others? Please share and post in comments ways you assist!
Digital Marketing On A Budget (DMOB) is my Facebook support group for entrepreneurs. We’re a group of forty plus aged women that are not too tech savvy! We are collectively navigating through digital marketing by sharing free and low cost marketing resources that are user friendly.
DMOB is kicking off 2019 with our February Topic Product Launch. Each week, we will focus on a single task to prep for a launch. We believe in taking “Baby Steps”. If you fit our group demographics, I invite you to join us by clicking here.
For the month of April, my entrepreneur support group Digital Market On A Budget (DMOB) is hosting another group challenge! I’m equipping our members with tools that will assist them in creating a digital product. I had already decided to create an affiliates toolbox for my brand Accented Glory in April, so I challenged members to join me and create a product too! Whether it’s a look book, e-guide, how to course, or email opt-in, the possibilities are endless. I’m simply chronicling my thought process and steps I’m taking to bring the toolbox to fruition. I’m looking forward to what the end of the month hold…I LOVE seeing projects finished. Click DMOB to join us on Facebook!
Tonya – Visionary of The Vine Events and Accented Glory
The topic of discussion in The Vine Events’ entrepreneur Facebook support group this month is Social Media Campaigns! What’s a social media campaign? It is a marketing tool used to reach a business goal using social media platforms. Whether your focus is to drive more traffic to your website or increase brand awareness, a social media campaign is a great digital marketing tool. Click here to join Digital Marketing On A Budget support group for the not so tech savvy!
Tonya – Visionary of The Vine Events
#WorkshopFacilitator #DIYEntrepreneur #TheVineEvents
The Vine Events’ Facebook Group Digital Marketing On A Budget is hosting a Vision Challenge! I’m helping my fellow entrepreneurs start the new year off with intention, clarity, and action. Below is a quick video that outlines our group challenge. If you’re interested in joining click here!
The Vine Events entrepreneur support group Digital Marketing On A Budget (DMOB) has completed our first marketing challenge! During June, I challenged our group members to create a promotional video for their brand/business by the end of the month. At the beginning of each week, members were given a task to complete by the end of the week. Daily post relating to the week’s task was shared to assist members in getting the ball rolling. Below is a snippet of our weekly tasks.
Week 1: Challenge participants had to decide what they wanted to promote; whether it was a product, event, contest, or service. Everyone was encouraged to keep their script simple and concise.
Week 2: Challengers had to choose a video platform. Daily post about smartphone apps, laptop software, and live streaming assisted with their decision.
Week 3: Things got real; participating members task was to create their promo video. They were encouraged to let their personality shine through!
Week 4: Participants had a chance to tie up loose ends! Through out the challenge, group members were encouraged to work at their own pace and to keep things simple.
I truly enjoyed sharing this creative experience with DMOB group members. I chose to make a promo video for Accented Glory’s NEW Styling Guide! As I stated in previous posts, myself and other group members are not too tech savvy, so user friendly platforms are a must. With that being said, I chose PowToon as my platform; it was easy to use and easy on my budget. Check out my promo video below!