Tag Archives: Black Owned Businesses

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Online Selling Tips For Handmade Businesses

Black business women with online orders in boxes.
Photo by Anna Nekrashevich on Pexels.com

As a handmade business coach, many handcrafters have shared with me their struggles of selling online. For many of these women, the obstacles to their online success is simply needing a marketing strategy for their handmade business. Not having an online marketing strategy can stop them from reaching their goal of generating online sales with their handcrafted items.

In a blog post on Strategypreneur™ I share three tips on how handmade businesses can have success selling online. Check it out at Online Selling Tips For Handmade Businesses!

Creating content that connects!

Tonya – Strategypreneur™ Coach

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Shoutout North Carolina Feature

In this feature I share about my experience as an accessory designer and business coach! To read full article click Shoutout North Carolina.

Tonya – Strategypreneur™ Coach

Tonya Cross – Shoutout North Carolina Feature
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Identifying Your Business Sweet Spot

This is an oldie, but goodie Facebook Live from my group Digital Marketing On A Budget for creative women entrepreneurs! As a fellow entrepreneur, I know the challenges we face in standing out from the crowd. That’s why I’m thrilled to share something special with you today – a YouTube video that unveils the secrets to identifying your unique Business Sweet Spot.

In this video, I dive deep into the essence of finding your Business Sweet Spot – that magical intersection where your passion, skills, and market demand converge. It’s not just about having a business; it’s about having a business that reflects your authentic self and captivates your audience in a way that makes you unforgettable. Check out my video below!

Creating content that connects!

Tonya – Strategypreneur™ Coach

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Click Strategypreneur™ Coach to view my coaching services!

Identifying Your Business Sweet Spot
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If You Make It They Will Come – Don’t Believe The Hype

Life in the Overflow Fall 2023 Magazine Cover

I decided to switch things up with my article contribution to Life In The Overflow Magazine this quarter! Instead of natural hair content, I wrote about marketing for small businesses. Check out article excerpt below.

“…That’s why it’s important to create content that resonates with your ideal customers. This content could be anything from blog posts, social media posts, or even videos. All of these things can help increase the visibility of your shop, and help your ideal customers find you…”

Read more at “If You Make It They Will Come – Don’t Believe The Hype”!

Tonya – Strategypreneur™ Coach

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Click here to get access to my free video tutorial Identifying Your Business Sweet Spot.

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Boost Your Business Without Breaking The Bank

My podcast collab with Naturalpreneur Business School was AMAZING! I share with their audience how to optimize organic marketing to gain online brand visibility. I dropped many marketing tips and advice for product based businesses.

Creating content that connects!

Tonya – Strategypreneur™ Coach

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Unlock Organic Marketing
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Three Ways To Optimize Marketing Through Relationships

I’m sharing some great content on my NEW Strategypreneur™ website! I want to share the gems I dropped in my blog post with my The Vine Events Fam. Click Three Ways to Optimize Marketing Through Relationships to get some great marketing tips and advice.

Creating content that connects!

Tonya – Strategypreneur™ Coach

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Women In Business Collaborating
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I Am Black History

The month of February was amazing! I flew out to Texas to celebrate my granddaughter’s first birthday. I was a part of Black Owned Business Expo at Hanes Mall in Winston Salem, NC. I got my first FBA (Filled By Amazon) order and all three items available have been selling very well.

When I think about all that I’ve accomplished through my handcrafted women’s fashion accessory brand Accented Glory, I realize the legacy I’m building for my children and grandchildren. I Am Black History and will continue to celebrate everyday.

Photo of Tonya Cross visionary of Accented Glory with her husband, daughter, and granddaughter at her granddaughter's first birthday party.

Creating content that connects!

Tonya – Strategypreneur™ Coach

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Get access to my FREE video tutorial to learn more about how to identify your business sweet spot at bit.ly/IdentifySweetSpot.

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Riding The Wave – The Woman King Movie

Riding the wave is a phrase I use to describe optimizing current events to market your brand, business, or organization!

My primary creative muse is cowrie shells with my handcrafted fashion accessory brand Accented Glory. There are beautiful cowrie shell accessories through out The Woman King movie trailers. I’m encouraging my customer base to embrace their inner warrior and adorn themselves with my accessories when they go see the film!

Whenever there’s a popular current event, think of how your business ties into it and promote it! Click on Amazon to shop for my cowrie shell designs.

Tonya – Strategypreneur™ Coach

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Marketing Your Expertise

Every Tuesday at 9pm EST I do a Live Audio Room in my Facebook group Digital Marketing On A Budget. Each week I share marketing tips and advice in my group for creative women entrepreneurs. I just completed a weekly series titled “Marketing Your Expertise”. Below are a few highlights from my series.

3 Ways To Market Your Expertise

Podcast Guest – I love being on podcasts! They provide an opportunity for me to share my experience as a small business owner. I also share marketing tips on how to gain brand visibility and start converting followers into customers.

Workshop Facilitator – I have hosted both in-person and online workshops. My participants get hands on experience with developing and creating a marketing plan. I also show participants have to implement and evaluate their plans.

Guest Blogger – Writing is one of my favorite things to do! I especially love writing about topics I’m knowledgeable of. Guest blogging gives me an opportunity to tap into the blog host audience and showcase my expertise.

If you’re a creative woman entrepreneur, feel free to join my Facebook group and listen to replays of the series.

Tonya – Strategypreneur™ Coach

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The Vine Events Visionary Tonya Cross Podcast Interview With Malibash Media

The Vine Events Visionary Tonya Cross Podcast Interview With Malibash Media