Wow, these months roll around fast! This month’s topic in my entrepreneurs’ Facebook group, Digital Marketing On A Budget, we’re discussing selling online. I’m doing things a little differently this month by broadcasting live in our Facebook group on Tuesdays at 9:30pm EST. During this time, I’ve been sharing advice and tips from my five years of experience, selling my handcrafted women’s fashion accessory brand, Accented Glory, online.
The first week we discussed the basic things you need to sale online.
1. A product or service.
2. A platform to sell on.
3. A way to get your product or service to customers.
The second week we discussed presentation. E-commerce is a very competitive and visual market. Because the customer can’t physically see or touch your product, it’s imperative to present your product or service with quality photos and/or graphics. Your photos should be reflective of your brand and business and allow the customer to visibly assess the value of your product/service.
The third week we discussed identifying your strategic sweet spot. It’s important to have an understanding of what separates you from your competitor and what customer needs your product meets. Your sweet spot is where both of these areas merge together!
This coming Tuesday we’re going to discuss copywriting. I’m going to share different types of written content you can create to promote your brand or small business. So, if this sounds like a topic you’re interested in learning more about, click here to join us!
Tonya – Visionary of Accented Glory and The Vine Events
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